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What will I learn?

A marketing plan is essential for a small business. These plans help business owners create measurable goals, plan spending, organise time, track what works (as well as what doesn’t) and much more. This micro-credential is particularly useful for small business owners who want to seamlessly transition into the growth stage of the business life-cycle. Our closed LinkedIn group will be a valuable tool for learners to access additional content and share their experiences.

The Marketing Plan Micro-Credential will:

  • Introduce you to market research, its value and using research to make informed decisions.
  • Help you identify what is great in your business and the areas that might need some work.
  • Use a combination of learning checkpoints and reflective activities to inspire you to create actionable plans for your business marketing.
  • Explore the marketing mix with a focus on the 4Ps (price, promotion, place and product).
  • Enable you to construct a customer persona to determine the appropriate mix for your business expansion.

Study options

Full Time (Two Hours, plus activities)

Tuition fees
Information not available
Start date

To be confirmed


Rockhampton City Campus

114-190 Canning Street,



4700, ROCKHAMPTON, Australia

Entry requirements

For international students

You are eligible if:

  • You are a small business owner, decision-maker or intend to start your own business OR
  • You are a CCIQ member, local Chamber of Commerce member, CQUniversity student or CQU alumnus.


  • You are over 15 years of age and permanently reside in Queensland
  • You are an Australian or New Zealand citizen*
  • You ARE NOT a secondary school student, CCIQ or CQU employee or Government employee (including local government).

*There may be different IELTS requirements depending on your chosen course.