COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

Get ahead of the curve and make a positive impact on business and society with a Master of Applied Marketing.

Designed for marketing professionals already working in the field, this degree blends cutting-edge research and practice, giving you an understanding of strategic marketing constructs and focus your learning in specialist areas.

In this degree you’ll build an extensive toolkit of techniques and frameworks necessary for a capable, responsible, and effective marketing leader. You’ll also build on the skills you’ve gained throughout your career, and learn how to implement new strategies in your current role and senior roles moving forward.

You’ll also have the opportunity to undertake a corporate project or take part in our global study program..

In the Master of Applied Marketing you'll be taught by award-winning academics, together with industry experts, and study the latest theories and research influencing the industry, including topics on advertising, company strategy, social media marketing and value creation.

If you’re currently working, the flexible study structure will allow you to remain in your role as you expand your formal education, and elective units allow various specialisations. Classes are available during the day and evening, and some units are also available online or in block mode.

In addition, all of the core units can be studied online

Which department am I in?

Monash Business School

CRICOS

102559A

Study options

Full Time (1 year)

Tuition fees
A$45,500.00 (24,35,760) per year
Start date

28 February 2022, 25 July 2022

Venue

Caulfield campus

900 Dandenong Road,

CAULFIELD EAST,

Victoria,

3145, MELBOURNE, Australia

Online/Distance (1 year)

Tuition fees
A$45,500.00 (24,35,760) per year
Start date

28 February 2022, 25 July 2022

Entry requirements

For students from United States

Relevant Bachelor degree or equivalent. English language requirements: IELTS Academic: 6.5 (Reading: 6.0, Listening: 6.0, Writing: 6.0, Speaking: 6.0); TOEFL paper-based: 550 (Test of written English: 4.5); TOEFL internet: 79 (Reading: 13, Listening: 12, Writing: 21, Speaking: 18); Pearson Test of English (Academic): 58 (No PTE communicative skills score below 50); Cambridge English: Advanced (CAE): 176 (No skill score below 169); Cambridge English: Proficiency (CPE): 176 (No skill score below 169).

For international students

An Australian bachelor degree (or equivalent) in a cognate discipline with a preferred Weighted Average Mark (WAM) of 60, or an equivalent GPA as determined by the Faculty, and a minimum of three years employment experience.

OR

An Australian undergraduate honours degree (or equivalent) in a cognate discipline with a preferred Weighted Average Mark (WAM) of 60 and a minimum of one year employment experience.

IELTS (Academic): 6.5 Overall score, with minimum band scores: Listening 6.0, Reading 6.0, Writing 6.0 and Speaking 6.0

Pearson Test of English (Academic): 58 Overall score, No PTE communicative skills score below 50

TOEFL Internet-based test: 79 Overall score, with minimum scores: Reading 13, Listening 12, Speaking 18 and Writing 21

Paper-based TOEFL 550 Test of written English: 4.5

Cambridge English: Advanced (CAE) 176 No skill score below 169
Cambridge English: Proficiency (CPE) 176 No skill score below 169

*There may be different IELTS requirements depending on your chosen course.

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