COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

Hone your business skills, build specialist knowledge and accelerate your career to become a future business leader, ready to succeed in any field.

Our game-changing 24 unit master’s program over 1.5 years (or part-time equivalent) is ideal if you aspire to a management role and want to grow your business acumen with specialist knowledge in an industry-relevant discipline. You'll find that each field of study will equip you with the required knowledge to jump-start or advance your career in your chosen profession, or provide a pathway to a higher degree.

At the Business School, you'll study the most up-to-date and relevant theory and have the chance to apply what you've learned through internships and industry projects, thanks to our well-established links with the business world.

You'll also discover why UQ has an outstanding reputation in research, well above the world standard, and how we believe in business that creates sustained and positive change. Our unique Community Engagement Program (CEP) allows you to build on and apply your skills working on community sector projects that benefit not-for-profit and charity organisations.

This program does not assume prior knowledge or training in the available fields of study. If you’ve studied in a related discipline, consider if each field of study will extend your expertise and support your career plans.

Advertising

Demand for business and marketing professionals with advertising expertise is rapidly growing.

The advertising industry has changed significantly over the past two decades — in industry structure, media channels, technology and consumer empowerment.

Media dominates the industry, rather than creative companies. Professionals require skills in strategic media buying and planning, marketing and advertising program evaluation, and in emerging areas of specialisation such as social media management.

This field allows professionals to develop the skills and strategic perspective needed to be successful in this global industry. It is accredited by the Australian Marketing Institute.

Which department am I in?

Business, Economics and Law

CRICOS

037519G

Study options

Full Time (1.5 years)

Tuition fees
A$42,272.00 (22,62,955) per year
The UQ COVID-19 Offshore Online Study Tuition Fee Rebate is a 12.5 per cent rebate on the tuition fees payable for Semester 1, 2021 by full fee paying international coursework students who are unable to come to Australia due to the Australian government border controls.

*Price shown is for indicative purposes, please check with institution

Application deadline

Expected May 2022

More details

Start date

Expected July 2022

Venue

The University of Queensland

St Lucia Campus,

THE UNIVERSITY OF QUEENSLAND,

Queensland,

4072, BRISBANE, Australia

Entry requirements

For students from United States

Students must have a Degree equivalent to an Australian bachelor’s degree in engineering (in the relevant field of study for which they wish to enrol) with a GPA of at least 5.0 on a 7 point scale. English Language Scores: IELTS: Overall Band Score of 6.5 AND a minimum score of 6 in each sub-band of Writing, Reading, Speaking and Listening; TOEFL (Internet-Based-iBT): Overall score 87 with a Writing score of 21 and Reading, Speaking and Listening scores of 19; TOEFL (Paper-based): Overall score of 570 and a minimum score of 5.0 in the Test of Written English (TWE) and 54 in Listening and Reading; PTE: Overall score of 64 with 60 in each communicative skills section; CAE/CPE: Overall Cambridge English Scale (CES) score of 176 with a minimum score of 169 in each skill; BE: A minimum overall grade of 4 plus a minimum grade of C in all four macro skills.

For international students

Bachelor degree or equivalent in the same discipline as approved by the Executive Dean with a GPA of at least 4.5 on a 7 point scale.

English Proficiency

IELTS overall 6.5; reading 6; writing 6; speaking 6; listening 6. For other English Language Proficiency Tests and Scores approved for UQ TOEFL IBT - Overall 87, listening 19, reading 19, writing 21 and speaking 19. TOEFL PB - Overall 570, listening 54, reading 54, writing 59/5. Pearsons - Overall Score of 64 and 60 in all sub bands. BEP - A minimum overall grade of 4 plus a minimum grade of C in all macro skills. CES - Overall 176 and 169 in all sub bands. OET is not accepted.

*There may be different IELTS requirements depending on your chosen course.

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About The University of Queensland

UQ ranks 46th globally and has increased its standing for the second consecutive year in the QS World University Rankings for 2021.

  • UQ Business is a top business school in the Asia-Pacific
  • 41st globally in business + economics (THE Rankings 2021)
  • UQ law ranks highly and is internationally recognised
  • 8th in hospitality & leisure management (QS 2020 Rankings)