In an age where social media storytelling, data-driven journalism, user experience considerations and community engagement have replaced traditional one-way journalism, the heart of content creation and dissemination is an exciting place to be.

Whether you’re an aspiring or experienced media professional, this degree will give you the skills you need to expertly respond to the challenges associated with the changing mediascape, in an ethical context. It focuses on digital production, distribution, and audience communication and engagement strategies, as well as on online journalism and media practices. Armed with such contemporary knowledge and skills, you’ll accelerate your career in fast-moving contemporary media and communications environments across the world.

Course Requirements

A course may be comprised of up to three zones: Foundation, Core, and Flexible.

Foundation zone: this zone provides the foundational knowledge needed to succeed in the course if you are coming from a different disciplinary background.

Core zone: this zone is compulsory and covers the specific disciplinary or professional requirements of the course.

Flexible zone: this zone provides breadth to the course and is comprised of elective units.

Career Opportunities

PROFESSIONS

• Advertising and PR specialist
• Arts and cultural administrator
• Creative media entrepreneur
• Creative media marketing and promotion specialist
• Global communications adviser
• Government arts policy adviser or cultural attaché
• Government communications policy adviser
• Media policy and strategy adviser
• Media writer
• Multiplatform and interactive media producer
• Online and social media content creator
• Online content producer (screen, music, arts and beyond)
• Production manager
• Screenwriter

EMPLOYERS

• Advertising agencies
• Broadcast and community media
• Creative agencies
• Government
• Higher education
• Media agencies
• Multimedia or digital agencies
• NGOs
• Production studios - film, TV and sound
• Self-employment
• Web agencies