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What will I learn?

Communicating ideas and persuading others through business presentations is THE crucial currency for today’s businesses. However, the majority of business presentations are dull and ineffectual. Through the lens of his global career as a newspaper, magazine and strategic design leader, James de Vries introduces the storytelling and design secrets of the world’s best magazines and newspapers, to revolutionise how you communicate in your presentations.

About this micro-credential

This practical, four-day micro-credential enables participants to transform how they approach their business presentations, through harnessing classic design principles and techniques. It introduces participants to the fundamentals of good design and gives them practical tools and tips to create more meaningful and persuasive storytelling, in a business context.

Through lectures, exercises and critiques, this micro-credential will accelerate participants in their persuasive storytelling ability. It will demonstrate how good editorial design is not accidental and contains all the elements that can be used to increase the humanity, connection and influence of daily business communications.

The micro-credential traverses core storytelling and design principles to build context, knowledge and conceptual thinking capacity.

Key benefits of this micro-credential

By completing this micro-credential, you will gain the fundamental frameworks, understanding and skills required to be more effective and persuasive in your communications at work.

Who should do this micro-credential?

This micro-credential is designed for anyone who needs to communicate ideas and build persuasive arguments in business, but feels frustrated by their current tools and ways of communicating. It is suitable for anybody who has to use common tools, such as PowerPoint or Keynote to communicate and persuade and would like their slides and presentations to be more impactful and effective.

This micro-credential will particularly benefit those in the fields of:


Course learning objectives

After completing this micro-credential, you’ll have a better understanding of:

Compelling storytelling with words and images
How to connect with your audience
How to plan and deliver a powerful visual argument
Pitfalls to avoid
Why better typography and layout is worth it
How to use images to create compelling messaging.

Study options

Online/Distance with attendance (6 weeks)

Tuition fees
Full price: AUD $2,195 (GST-free); Special price: AUD $1,750 (GST-free); 10% discount for UTS alumni, students and staff; 10% discount for 3 or more enrolments from the same organisation; Discounts cannot be combined and only one discount can be applied per person per course session. Discounts can only be applied to the full price. Discounts cannot be applied to any offered special price.

*Price shown is for indicative purposes, please check with institution

Start date

To be confirmed


University of Technology Sydney - UTS

UTS Campus,

15 Broadway,


New South Wales,

2007, SYDNEY, Australia

*There may be different IELTS requirements depending on your chosen course.


About University of Technology Sydney - UTS

UTS boasts a culturally diverse campus life and a vast range of innovative courses that prepare graduates for the workplaces of today and the future.

  • Australia’s No.1 Young University
  • Located in Sydney’s creative and digital precinct
  • Practice-based teaching and learning with an industry focus
  • More than AUD 12 million offered in scholarships and grants