Communicating ideas and persuading others through business presentations is THE crucial currency for today’s businesses. However, the majority of business presentations are dull and ineffectual. Through the lens of his global career as a newspaper, magazine and strategic design leader, James de Vries introduces the storytelling and design secrets of the world’s best magazines and newspapers, to revolutionise how you communicate in your presentations.

About this micro-credential

This practical, four-day micro-credential enables participants to transform how they approach their business presentations, through harnessing classic design principles and techniques. It introduces participants to the fundamentals of good design and gives them practical tools and tips to create more meaningful and persuasive storytelling, in a business context.

Through lectures, exercises and critiques, this micro-credential will accelerate participants in their persuasive storytelling ability. It will demonstrate how good editorial design is not accidental and contains all the elements that can be used to increase the humanity, connection and influence of daily business communications.

The micro-credential traverses core storytelling and design principles to build context, knowledge and conceptual thinking capacity.

Key benefits of this micro-credential

By completing this micro-credential, you will gain the fundamental frameworks, understanding and skills required to be more effective and persuasive in your communications at work.

Who should do this micro-credential?

This micro-credential is designed for anyone who needs to communicate ideas and build persuasive arguments in business, but feels frustrated by their current tools and ways of communicating. It is suitable for anybody who has to use common tools, such as PowerPoint or Keynote to communicate and persuade and would like their slides and presentations to be more impactful and effective.

This micro-credential will particularly benefit those in the fields of:

Business
Management
Communication
Marketing
Health
Science
Start-up.

Course learning objectives

After completing this micro-credential, you’ll have a better understanding of:

Compelling storytelling with words and images
How to connect with your audience
How to plan and deliver a powerful visual argument
Pitfalls to avoid
Why better typography and layout is worth it
How to use images to create compelling messaging.