Bachelor of Commerce in Marketing Management (Honours)

University of Guelph

The Marketing Management major is interdisciplinary, follows a liberal education philosophy, and is built on the Department’s expertise in the field of marketing and consumer research.

The Department of Marketing and Consumer Studies prepares students for a career in marketing but also for educating them so that they can be active and engaged citizens. This is achieved from a balanced curriculum of marketing and liberal education courses that provide students with an understanding of the world they will work and live in. Students will gain knowledge in creating, communicating, and delivering product offerings to create value to stakeholders in a global and connected economy. Students completing this major will be prepared to pursue a variety of marketing career paths and diverse leadership roles.

Elective options enable students to select courses which support or complement their primary field of study. Examples: (1) students can use a combination of restricted, Liberal Education, and free electives to earn the Certificate in Leadership. (2) students interested in languages and/or going on exchange can use their Liberal Education and free electives to study one or more of the various languages taught at the University. Note: students also can take courses of interest as electives without concern for categories.

Better understand customers and competition to help organizations solve their marketing problems. Examine core business areas such as finance and HR, and also explore topics such as consumer psychology, market research and pricing and product development. Learn to make decisions based on analysis and research. Complement your studies with liberal arts and social science courses. Prepare for diverse marketing career paths, and leadership roles.

Sample Careers

Marketing director

Retail buyer consultant

Brand manager

Advertising executive