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Diploma in Advertising and Marketing Communications Georgian College

Canada

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COVID-19 update: This course will start online and continue on campus later. Read more

Course info

Summary

Description

This program is designed to provide training in the theoretical and practical aspects of modern marketing communications. Graduates will be able to perform advertising/communications functions using a variety of media techniques.

Why study Advertising and Marketing Communications at Georgian?

Advertising and marketing communications is the art and business of developing and communicating messages. It effectively reaches individuals with information about products, services and ideas. It's exciting, creative, demanding, rewarding and challenging. Let Georgian give you a head-start on your career in advertising and marketing communications!

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • identify, and respond to, clients’ advertising and marketing communications objectives by applying marketing and communications principals;
  • perform a market segmentation analysis to identify the organization’s target market/audience and define the consumer behavior of each segment;
  • develop an advertising and marketing communications plan and present and defend it persuasively;
  • contribute to evaluating the effectiveness of an advertising and marketing communications initiative;
  • collaborate in the development of advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices;
  • participate in the development of creative solutions to address advertising and marketing communications challenges;
  • contribute to planning, implementing, monitoring and evaluating projects by applying project management principles;
  • complete all work in a professional, ethical and timely manner;
  • apply entrepreneurial principles to the marketing communications industry;
  • incorporate concepts of social, environmental and economic sustainability in the development of marketing communications strategies.

Career Opportunities

Graduates may find employment in the advertising or marketing departments of retail, distribution, public relations, computers, and/or manufacturing in creating and placing advertising and promotion materials; may engage in the sale of advertising space or time on behalf of a print or electronic medium; or may enter the advertising agency field, in a creative, research, production or client services role.

Course options

Here are the different ways in which you can study Diploma in Advertising and Marketing Communications.

Full Time (4 Semesters (2 Years))

Tuition fees

CAD$13,740.00 (7,64,375) per year

CAN $6,870 for each semester

From

14 Sep

Venue

Georgian College

Barrie Campus,

One Georgian Drive,

BARRIE,

Ontario (ON),

L4M 3X9, Canada

Entry requirement for international students

Applicants must hold OSSD or equivalent, with a recommended minimum of 60 per cent in Grade 12 English (C or U).

Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing.

Applicants must meet ONE of the following criteria to meet Georgian’s language proficiency requirements:

  • TOEFL Internet-based test (IBT): 79
  • TOEFL Paper-based test: 550
  • IELTS Academic only: 6.0
  • YELT: 1-5
  • TOEIC: 800
  • Graduate of Level 8 of Georgian’s GAAS - English for Academic Purposes: 60% in certificate or completion of level 8 with 70% or higher
  • Canadian Academic English Language (CAEL): 60
  • Pearson Test of Academic English (PTE): 58
  • Cambridge English: Advanced (CAE): 170

* Please check with your chosen school for the exact entry requirements for your programme.

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