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Diploma in Business Sales and Marketing (SALE) Loyalist College




COVID-19 update: This course will start online and continue on campus later. Read more

Course info


People with sales and marketing expertise are revenue generators — making an impact on the bottom line, a talent that’s in demand in virtually every sector. Apply your skills to a career in commerce, health care, IT, manufacturing, advertising, telecommunications or sports and entertainment.

Find your career

A diploma in Business Sales and Marketing opens doors to a job in virtually any field:

  • You could work in telecommunications, information technology, hospitality, the food and beverage industry, health care, the medical or pharmaceutical industry, engineering, manufacturing, commerce, advertising, event planning, or professional sports and entertainment.
  • There are careers in wholesale, distribution, manufacturing and non-profit organizations.
  • Loyalist grads meet the certification standards of the Canadian Professional Sales Association. With two years’ sales experience, graduates can apply for the Certified Sales Professional (CSP) designation.
  • Average entry-level salaries range from $40,000 to $44,999.* Many grads are able to move quickly into management positions.

*Source: Employment Profile Provincial Report, Ministry of Advanced Education and Skills Development.

Our grads get great jobs

  • Marketing Assistant, Riocan Management Inc., Tanger Outlets, Ottawa
  • International Sales Manager, Nomis Design
  • Sales Consultant, Ottawa 67’s
  • Sales and Marketing Associate, Anchor Concrete Products
  • Key Accounts Manager, Canarm Ltd.
  • Sales Representative, Atlantic Packaging
  • Inside Sales Associate, Beclawat Manufacturing
  • Manager of Economic Development & Communications, Municipality of Brighton

Experiential learning

Classroom instruction uses a wide range of dynamic tools and techniques:

  • Learn through case studies and competitive simulations.
  • Create and deliver executive-style presentations.
  • Refine your rapport-building and selling techniques with role-playing exercises that are videotaped and critiqued.
  • Gain experience with cutting-edge customer relationship management (CRM) software – an essential business tool to manage sales territories and prospective clients.
  • Prepare for success with simulated job interviews conducted by managers from the business community.
  • Develop a professional portfolio in any format from a web page to an audio commercial.
  • Get a feel for different industries during six full-day job shadow placements.
  • Past job shadows include Boston Pizza’s marketing office, Ontario Hockey League, The FAN 590 radio station, ALDO’s head office, Canarm Ltd. and the Ottawa Senators.
  • Past placements include integrated Displays, Cimco Refrigeration, Canarm Ltd., Findlay Foods, Trenton Golden Hawks, Division 9, Shnier, and Weston Premium Woods, to name a few.

Course options

Here are the different ways in which you can study Diploma in Business Sales and Marketing (SALE).

Full Time (2 years)

Tuition fees

CAD$14,333.00 (8,55,458) per year

CAN $14,332.50 for year 1; CAN $13,786.50 for year 2




Loyalist College

376 Wallbridge-Loyalist road,


Ontario (ON),

K8N 5B9, Canada

Entry requirement for international students

Required academic preparation

  • OSSD/OSSGD or equivalent with courses at the general, advanced, (C), (U) or (M) level, AND
  • Grade 12 English (C) level or equivalent


  • Mature applicant

English language requirements

TOEFL: (Test of English as a Foreign Language): 550 (paper-based test); 80 (IBT internet-based test with minimums of 20)

IELTS (International English Language Test Service): 6.0 overall with no bands less than 6.0 (under SDS); 6.0 overall with one band at 5.5 (generic category)

CAEL (Canadian Academic English Language Assessment): Overall band of 60, writing 60

* Please check with your chosen school for the exact entry requirements for your programme.

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