Become an expert in B2B and B2C interconnectivity with an internationally recognised Salesforce and Sales Management MBA from IU International University of Applied Sciences.
Learn to master the world’s leading customer relationship management software. You can build a solid knowledge base on how to work with Salesforce, and independently apply this knowledge, equipping yourself with the administrative skills to provide solutions for customers and businesses alike.
Combining these specialised skills with the business know-how of an MBA will put you in a great position to enter companies of all sizes, or even run your own – and you can also receive an official Salesforce certificate, to further establish your professional profile.
Online course overview
With the online MBA programme specialising in Salesforce and Sales Management, available completely online, you’ll first develop a strong business administration knowledge. Building on that, you’ll learn practice-oriented concepts such as operations and information management, strategic management, leadership and corporate finance, to prepare you for the various challenges facing modern managers around the world. Then, in your second semester, you’ll have the chance to specialise in Salesforce and Sales Management, developing software-specific skills for maximum practical orientation.
In your specialisation modules, you’ll familiarise yourself with the Salesforce software platform and the principles of customer relationship management. Afterwards, you’ll develop hands-on experience by working on the software, exploring its features and potential uses for various business cases. By the end of your studies, you’ll be well-equipped to successfully lead Salesforce projects.
In addition to your education on the technical aspects of CMS, you’ll also acquire sales management skills, get to know the core ideas behind customer-driven organisations and learn how to identify the specific solutions needed for different sales channel challenges. By the end of your studies, you’ll have a well-rounded understanding of how to use Salesforce in order to enhance and optimise the sales and customer retention processes for any business you’ll work for in the future.
September 2025
IU Campus Berlin
Frankfurter Allee 73a,
Berlin,
10247, Germany
Academic Requirements:
Work Experience:
Proof of at least one year’s qualified work experience completed prior to the start of the study programme (the work experience must be gained after the completion of your undergraduate studies).
English Level:
Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF).
We accept the following English language skills certificates*: