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What will I learn?

Objectives

This area of Concentration Studies provides diversified knowledge and practical trainings on advertising, public relations and mass media. Specifically, it aims to equip students with creativity and critical ability that facilitate their further study or pursue a career in the media industry. Distinctive features include:

  • Offering diversified trainings on strategic planning, visual communication, broadcast communication as well as performing arts, which gives students the chance to enhance their critical, creative and organising abilities;
  • Providing experiential learning experiences for students to explore the industry. For instance, organising the annual AD HERE Advertising Competition in collaboration with well-known companies to give students the chance to work for real clients;
  • Holding industrial talks/seminars to facilitate students’ understanding on the latest media development and providing internship opportunities.

Career Prospect

Graduates will be able to work in the field of advertising and public relations, marketing, event management, media, entertainment and publishing.

Which department am I in?

School of Communication

Study options

Full Time (2 years)

Tuition fees
HK$68,500.00 (6,92,969) per year
Application deadline

Expected July 2023

More details

Start date

Expected September 2022

Venue

Hong Kong Baptist University

Kowloon Tong,

Kowloon City, Hong Kong, Kowloon

Entry requirements

For students from United States

English Language Requirements : TOEFL- Internet-based test (iBT) - Score: 79; or Paper-based test (PBT) - Score: 550; IELTS Academic: Overall Band: 6.0. Grade C or above in GCE O-Level/ GCSE/ IGCSE English; or Grade E or above in GCE AS Level or AL Level English; Grade E or above in HKALE Use of English (AS Use of English); IB - Grade 4 in: IB English A (Higher or Standard Level); or IB English B (Higher Level); or IB English Literature and Performance (Standard Level) or Grade 5 in: IB English B (Standard Level).

For international students

Applicants who apply for admission with overseas qualifications are expected to have received 12-year pre-university education with appropriate school-leaving qualifications. Students from other countries should have qualifications equivalent to Hong Kong.

The following public examination results are recognised as meeting the English Language requirements stipulated by the University:

  • TOEFL: Internet-based test (iBT) - Score: 79; or Paper-based test (PBT) - Score: 550
  • IELTS Academic: Overall Band 6.0
  • IGCSE First Language English: Grade C/ Grade 4
  • IGCSE English as a Second Language: Grade B/ Grade 5
  • IB: Grade 4 in: IB English A (Higher or Standard Level); or IB English B (Higher Level); or IB English Literature and Performance (Standard Level) OR Grade 5 in: IB English B (Standard Level)

*There may be different IELTS requirements depending on your chosen course.

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