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What will I learn?

Objectives

This area of Concentration Studies trains students to apply various marketing theories and techniques to real-world marketing situations. Students are equipped with the knowledge to further study or pursue a career in marketing, business administration, and human resources management. Distinctive features include:

  • Practical marketing knowledge on topics such as branding, product positioning, advertising, and market segmentation;
  • Learning modern marketing principles and applying them in a practical way through experiential learning activities such as internship, company visits, professional workshops, company attachments and competitions.

Career Prospect

Graduates will be able to apply their expertise and develop their careers in the field of marketing, advertising, and public relations in a diverse range of business sectors. The sectors cover a range of businesses such as international trade, finance, service, retail, wholesale and e-commerce.

Which department am I in?

School of Business

Study options

Full Time (2 years)

Tuition fees
HK$68,500.00 (6,92,969) per year
Application deadline

Expected July 2023

More details

Start date

Expected September 2022

Venue

Hong Kong Baptist University

Kowloon Tong,

Kowloon City, Hong Kong, Kowloon

Entry requirements

For students from United States

English Language Requirements : TOEFL- Internet-based test (iBT) - Score: 79; or Paper-based test (PBT) - Score: 550; IELTS Academic: Overall Band: 6.0. Grade C or above in GCE O-Level/ GCSE/ IGCSE English; or Grade E or above in GCE AS Level or AL Level English; Grade E or above in HKALE Use of English (AS Use of English); IB - Grade 4 in: IB English A (Higher or Standard Level); or IB English B (Higher Level); or IB English Literature and Performance (Standard Level) or Grade 5 in: IB English B (Standard Level).

For international students

Applicants who apply for admission with overseas qualifications are expected to have received 12-year pre-university education with appropriate school-leaving qualifications. Students from other countries should have qualifications equivalent to Hong Kong.

The following public examination results are recognised as meeting the English Language requirements stipulated by the University:

  • TOEFL: Internet-based test (iBT) - Score: 79; or Paper-based test (PBT) - Score: 550
  • IELTS Academic: Overall Band 6.0
  • IGCSE First Language English: Grade C/ Grade 4
  • IGCSE English as a Second Language: Grade B/ Grade 5
  • IB: Grade 4 in: IB English A (Higher or Standard Level); or IB English B (Higher Level); or IB English Literature and Performance (Standard Level) OR Grade 5 in: IB English B (Standard Level)

*There may be different IELTS requirements depending on your chosen course.

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