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Associate of Arts in Media Communication


What will I learn?


This area of Concentration Studies allows students to explore the role and application of new media as well as the current media landscape in the information age. The curriculum trains students to follow through media operations in both new media and traditional media, from planning to execution of media content. With broad-based training in various scopes of media communications, students are equipped to be new media generalists in order to cope with the convergent media environment. Distinctive features include:

  • Acquainting with the emergent media development of social media and other creative media;
  • Gaining experience in the comprehensive process of media content production from research, planning, to execution in terms of writing and visualisation.
  • Offering practical experience by working on a comprehensive online promotion strategy for a social enterprise or non-government organisation.

Career Prospect

Graduates will be well equipped and able to apply for positions in online media, strategic communication, advertising, public relations, journalism and digital marketing.

Which department am I in?

School of Communication

Study options

Full Time (2 years)

Tuition fees
HK$68,500.00 (7,14,137) per year
Application deadline

Expected July 2023

More details

Start date

Expected September 2023


Hong Kong Baptist University

Kowloon Tong,

Kowloon City, Hong Kong, Kowloon

Entry requirements

For students from United States

English Language Requirements : TOEFL- Internet-based test (iBT) - Score: 79; or Paper-based test (PBT) - Score: 550; IELTS Academic: Overall Band: 6.0. Grade C or above in GCE O-Level/ GCSE/ IGCSE English; or Grade E or above in GCE AS Level or AL Level English; Grade E or above in HKALE Use of English (AS Use of English); IB - Grade 4 in: IB English A (Higher or Standard Level); or IB English B (Higher Level); or IB English Literature and Performance (Standard Level) or Grade 5 in: IB English B (Standard Level).

For international students

Applicants who apply for admission with overseas qualifications are expected to have received 12-year pre-university education with appropriate school-leaving qualifications. Students from other countries should have qualifications equivalent to Hong Kong.

The following public examination results are recognised as meeting the English Language requirements stipulated by the University:

  • TOEFL: Internet-based test (iBT) - Score: 79; or Paper-based test (PBT) - Score: 550
  • IELTS Academic: Overall Band 6.0
  • IGCSE First Language English: Grade C/ Grade 4
  • IGCSE English as a Second Language: Grade B/ Grade 5
  • IB: Grade 4 in: IB English A (Higher or Standard Level); or IB English B (Higher Level); or IB English Literature and Performance (Standard Level) OR Grade 5 in: IB English B (Standard Level)

*There may be different IELTS requirements depending on your chosen course.


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