Objectives

Acquiring strong communication skills is key to success in the global economy. This area of Concentration Studies is a new and improved English Programme which encompasses both the practical use of professional communication in English alongside the strengthening of creativity. This gives our graduates an advantage in more options for undergraduate programmes and eventually entering the international job market where English fluency will boost competitiveness. Distinctive features include:

• Acquiring transferable professional communication skills enabling students to sharpen their English language skills, communicate confidently in public speaking contexts;
• Develop critical faculties, ingenuity as well as acumen.

Career Prospect

With a broad exposure to professional communication in the English-medium will allow students to transfer generic skills more effectively to a variety of professions including but not limited to creative industries, marketing, media, public relations, advertising and other careers requiring demonstrable language competence in English.