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B.F.A. in Fashion Marketing and Management Savannah College of Art and Design



Course info


SCAD's fashion marketing and management program places students at the intersection of fashion, business and marketing. Professionals in this field create and foster global marketplace trends by influencing every link of the fashion chain. They wear a variety of hats and drive innovation through materials sourcing, supply chain management, manufacturing, economic strategy, trend forecasting, consumer understanding, product promotion and investor relations. It's a big, diverse industry, and marketing and management professionals stand at the helm.

Careers in Fashion Marketing and Management

Become a fashion promoter. Become a fashion marketer. Become a retail buyer. Fashion marketing is an exciting career path with a broad range of opportunities, from sourcing materials, to organizing supply chains, to developing economic strategies. With a degree from SCAD, you'll be prepared to succeed in this international industry and develop new, innovative business models for some of fashion's biggest players.

Launch your career as a professional:

  • Media manager
  • Marketing manager
  • Store planner
  • Public relations director
  • Supply chain manager
  • Retail buyer
  • Global marketer
  • Fashion marketer
  • Visual merchandiser

And get recruited and hired by the best of the best:

  • Target
  • Anthropologie
  • Neiman Marcus
  • Reebok
  • McCall Wilder Designs
  • Angel Sanchez USA
  • J.Mendel
  • Saks Fifth Avenue

As part of that effort, the SCAD office of career and alumni success offers students and graduates an array of career-building services, including:

  • Résumé development
  • Portfolio building
  • Mock interviews
  • Self-promotion
  • Assistance finding internships and employment opportunities

With professional guidance and one-on-one advising, SCAD will help you kick-start your creative career.

Course options

Here are the different ways in which you can study B.F.A. in Fashion Marketing and Management.

Full Time (180 hours)

Tuition fees

HK$291,206.00 (25,74,378) per year


17-Jun-19, 09-Sep-19, 06-Jan-20, 23-Mar-20


Savannah College of Art and Design

292 Tai Po Road,

Sham Shui Po, Hong Kong, Kowloon

Entry requirement for international students

Students must have completed high school diploma or equivalent program.

In addition to meeting or exceeding all other SCAD admission criteria, applicants who wish to be admitted with no further English proficiency requirements must demonstrate their current level of proficiency by providing official minimum scores on one of the following:

Test of English as a Foreign Language (TOEFL) minimum scores (SCAD code 5631):

  • 550 on the paper-based test.
  • 85 on the internet-based test with a minimum score of 20 on each section.

International English Language Testing System (IELTS) composite score of at least 6.5 with a score of at least 6.5 in both reading and writing.

American Council on the Teaching of Foreign Languages (ACTFL) score of at least "high advanced" on the writing proficiency portion of the test.

Pearson Test of English Academic (PTE Academic) score of 58 with a 53 minimum in each category.

Savannah College of Art and Design*

Find your nearest IELTS test centre and test dates

* Please check with your chosen school for the exact entry requirements for your programme.

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