Cultural Management is a broad field which aims to bring culture to meet public needs and enjoyment. This Bachelor Programme covers three areas of Cultural Management:

1. Heritage and Conservation;
2. Cultural Development and Creative Industry;
3. Arts and Festival.

People have come to realize that culture contributes significantly to economy. In the present century, our economy is relying heavily on the developments of cultural and creative industries. Social awareness towards cultural authenticity, entirety and diversity, is also on the rise. There is a growing number of cultural infrastructure which include not only museums, but also large-scale cultural districts, small-sized community arts space, and public areas designated for socio-culture facilities. Thus, there is a pressing need to shape students of humanities with visions, expertise, sensibility, and ethics to serve as the mediators between the public and cultural productions. They will form the core “cultural software of our city”.

This BA programme emphasizes cross-disciplinary studies. It aims to educate and train this new breed of cultural leaders and mediators to interpret, define and defend cultures. With senses and respects for different cultures, they will commit to develop local culture from the perspectives of Fine Arts, Anthropology, History, Archaeology, Cultural Studies or any combinations of the above.

The design of the Programme is built upon the three main areas of our educational focuses:

Knowledge

• Art History of China and the West
• Cultural History and Heritage of Hong Kong and China
• Basic knowledge in theatrical studies, cultural tourism, arts festivals programming
• Curatorial planning and skills

Skills

• Organization and management skills in working with parties
• Critical skills in cultural interpretation
• Creative skills to develop innovative approaches and shaping of cultural policy

Values

• Appreciation and respects for different cultural groups
• Commitment in developing local culture with a global vision

Most of our graduates are employed in NGOs, Governmental Institutions, and private funded institutions related to Cultural Management, in which some of them are employed in reference to their good internship performance. The most reported positions and job natures include:

Administration
Art Development Officer
Marketing and PR
Research
Copywriting and editing
Curating
Tour Guiding
Performance