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What will I learn?

The BBA(BA) programme is crafted to meet the growing industry demand for talents in the business analytics field. Its curriculum offers students a comprehensive coverage of both technical and managerial skill sets. Students will learn a wide spectrum of knowledge from the disciplines of information technology, data science, business statistics and management.

What you'll study

Students in their junior years will take core courses including programming language, database management, introduction to business analytics, management information systems, decision and risk analysis, etc. They help students build the foundations for advanced topics in senior years. Students also have the option to choose from analytics technique courses and business application courses. The aim is to provide students with state-of-the-art experiences in artificial intelligence, big data, social media, and other latest development. Such design helps train well-rounded students who will be more adaptable in their career development.

Career Prospects

Graduates of the BBA(BA) programme are expected to land on data and analytics related jobs in a wide variety of sectors such as IT, finance, supply chain, marketing, consulting, manufacturing, and so forth. They will also be competitive in pursuing post-graduate degrees in fields such as data science, information management, decision science, big data, etc. The programme is suitable for students who have a passion for problem-solving through analytics, and who aim to develop their career path in analytics.

Which department am I in?

HKU Business School

Study options

Full Time (4 years)

Tuition fees
HK$171,000.00 (17,37,099) per year

*Price shown is for indicative purposes, please check with institution

Application deadline

24 August 2022

More details

Start date

1 September 2022

Venue

The University of Hong Kong

MG 14, Ground Floor, Main Building,

The University of Hong Kong, Pokfulam,

Southern, Hong Kong, Hong Kong Island

Entry requirements

For students from United States

Hong Kong Diploma of Secondary Education/HKCEE/HKALE or equivalent. English Language Requirement: IELTS - An overall band of 6.5 in IELTS Academic Module; TOEFL - A score of 93 in the TOEFL internet-based test, or an overall score of 70 in the revised TOEFL Paper-delivered Test; Cambridge Certificate of Proficiency in English / Cambridge Certificate in Advanced English - Level C1 or an overall score of 180 in Cambridge Certificate of Proficiency in English; or Grade C or an overall score of 180 in Cambridge Certificate in Advanced English. IB score will vary according to the program selected.

For international students

Competitive Admission Standards:

  • An International Baccalaureate Diploma with 35 points out of 45 or equivalent
  • GCE A-Level / International A-Level: Students with 4 A-level Subjects: 2A 1B 1C; Students with 3 A-level Subjects: 3A
  • SAT Reasoning Test / ACT plus Writing and SAT Subject Test / Advanced Placement Test: Candidates should have completed - Redesigned SAT: 1350; SAT Subject Tests: 600 in each of the 3 subjects; AP Exams: Level 3 in each of the 3 subjects or equivalent

You must achieve at least one of the following English Language Requirements to be considered for admission to HKU.

International Baccalaureate Diploma

GCSE / GCEO

  • Grade C in English Language at GCSE/GCEO;
  • Grade C in English First Language at IGCSE; or
  • Grade B in English as a Second Language at IGCSE

Cambridge Certificate of Proficiency in English / Cambridge Certificate in Advanced English

  • Level C1 or an overall score of 180 in Cambridge Certificate of Proficiency in English; or
  • Grade C or an overall score of 180 in Cambridge Certificate in Advanced English

SAT Reasoning Test: Sub-scores of 550 in both Critical Reading and Writing in the same attempt of the SAT Reasoning Test (prior to March 2016); or Test scores of 31 in Writing and Language and 30 in Reading in the same attempt of the Redesigned SAT Reasoning Test;

IELTS: An overall band of 6.5 in IELTS Academic Module;

Total of 93 with sub-scores of 22 in each of the sections.

*There may be different IELTS requirements depending on your chosen course.

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About The University of Hong Kong

HKU produces the ‘Most Employable University Graduates in Hong Kong’ and is 10th in producing ‘Most Employable University Graduates in the World’.

  • 1st in Hong Kong - QS World University Rankings in 2022
  • Based in one of world’s most cosmopolitan cities- Hong Kong
  • 22nd in the world - QS World University Rankings in 2022
  • 9 of its disciplines rank in top 25 globally