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What will I learn?

The Marketing concentration nurtures you to become competitive and ethical business leaders in the global marketplace. We emphasize the linkage between theory and practice by connecting our students with the industry. Our pedagogical approach equips students with up-to-date marketing knowledge and practical experience through various activities including seminars, guest talks, internships, service learning, etc. The department aims at realizing your conceptual ability to resolve marketing problems and contribute to the well-being of the society.


  1. To enable students to build a solid foundation in understanding the role marketing plays in a business.
  2. To instill in students the unique characteristics and underlying principles of marketing management.
  3. To equip students with necessary theoretical knowledge as well as real-life experience to manage marketing programmes.
  4. To provide students with knowledge in managing a number of specialized marketing areas, such as sales management and service marketing.
  5. To nurture a sense of ethics and social responsibility that prepares students to be visionary marketing leaders.

Students can pursue additional graduation options including Double Concentration within BBA, or a Minor in non-business discipline.

Career Opportunities

Graduates can develop careers in product management, advertising, retailing, marketing research, sales management, business-to-business marketing and global marketing. We have placed our marketing graduates in some of HK's well known organizations including:

Hong Kong Institute of Marketing

  • Hang Seng Bank Limited
  • Citibank
  • Standard Chartered Bank
  • Dah Sing Bank
  • McCann Erikson
  • Giordano Limited
  • Motorola Asia Pacific Limited
  • Procter and Gamble Company
  • Cathy Pacific Airways Limited
  • Hong Kong Disneyland
  • Panasonic
  • Samsung Electronics
  • Pacific Century Cyber Works Limited (PCCW)

And career opportunities include:

  • Customer service officer
  • Marketing Manager
  • Research Officer
  • Sales Management
  • Marketing Executive
  • Sales Executive
  • Corporate Communications

Which department am I in?

School of Business

Study options

Full Time (4 years)

Tuition fees
HK$140,000.00 (14,16,287) per year
Start date

Expected September 2022


Hong Kong Baptist University

Kowloon Tong,

Kowloon City, Hong Kong, Kowloon

Entry requirements

For students from United States

Applicants must hold a combined score of 1,650 in SAT Test (minimum score of 550 in each of Critical Reading, Mathematics and Writing). After 2005, and a sub-score on essay writing of no less than 8; or an American College Test (ACT) composite score of 23; and Grade 3 in at least two Advanced Placement (AP) subjects; or a score of 500 or better in each of two or more subjects in SAT Subject Tests. Students following Intersegmental General Education Transfer Curriculum (IGETC) in community colleges must hold: US High School Graduation Diploma; and successful completion of IGETC with Grade C or above in each of the subjects. English Language Requirements : TOEFL- Internet-based test (iBT) - Score: 79; or Paper-based test (PBT) - Score: 550; IELTS Academic: Overall Band: 6.0. Grade C or above in GCE O-Level/ GCSE/ IGCSE English; or Grade E or above in GCE AS Level or AL Level English; Grade E or above in HKALE Use of English (AS Use of English); IB - Grade 4 in: IB English A (Higher or Standard Level); or IB English B (Higher Level); or IB English Literature and Performance (Standard Level) or Grade 5 in: IB English B (Standard Level).

For international students

Applicants who apply for admission with overseas qualifications are expected to have received 12-year pre-university education with appropriate school-leaving qualifications. Students from other countries should have qualifications equivalent to Hong Kong.

The following public examination results are recognised as meeting the English Language requirements stipulated by the University:

  • TOEFL: Internet-based test (iBT) - Score: 79; or Paper-based test (PBT) - Score: 550
  • IELTS Academic: Overall Band 6.0
  • IGCSE First Language English: Grade C/ Grade 4
  • IGCSE English as a Second Language: Grade B/ Grade 5
  • IB: Grade 4 in: IB English A (Higher or Standard Level); or IB English B (Higher Level); or IB English Literature and Performance (Standard Level) OR Grade 5 in: IB English B (Standard Level)

*There may be different IELTS requirements depending on your chosen course.


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