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Aims and Characteristics
Programme Aims
Learning and teaching are our core activities. We are committed to nurturing our students’ professional competence and supporting their all-round development.
Students complete some General University Requirements core and fundamental business subjects at an early stage. They then choose one of the following awards as their specialism for graduation.
BBA (Hons) in Management
Management skills are required by all business professionals. As an area of study, management is concerned with how to get the best out of people and other resources.
This programme provides students with a well-rounded business education and training in general management, along with the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, the Chinese mainland and the region.
BBA (Hons) in Marketing
This programme provides students with a well-rounded business education; competence in the analysis, planning, implementation and control of marketing decisions; analytical ability and research competence; the ability to communicate, interact and intervene in the integrative role that is ascribed to marketing; appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and literacy in the use of information systems and technology that is relevant to marketing.
All students within the Faculty of Business are encouraged to participate in a range of extracurricular activities, such as leadership training camps, peer tutoring, and mentorship.
If students wish, and subject to availability, they can spend a semester studying at another university overseas or in mainland China, with the credits counted towards their PolyU degree.
Work-Integrated Education (WIE)
To graduate, every student must complete 100 hours (3 training credits) of WIE. The Department offers opportunities for students to work in firms either during the summer vacation or alongside their studies. Summer placements may be available in Hong Kong, in mainland China or overseas. These and other forms of work experience count towards the WIE requirement.
Characteristics of Scheme-based Admission
Students first follow a common curriculum under the Scheme.
It offers students approximately one year to identify their area(s) of interest and career aspirations, which facilitates their Major programme selection.
The decision to admit a student to a Major programme will be made by the Department based on the student’s choice, overall GPA of Year One study, and individual subject results (i.e., MM2021 Management and Organisation and MM2711 Introduction to Marketing). Students will be asked to indicate their choices of Major programme during Semester 2 of their Year One study for the Department’s consideration and approval.
In the event of oversubscription for any of the programmes, the number of students admitted to that programme will be capped at 60% of the number of students in the respective years.
*Price shown is for indicative purposes, please check with institution
Expected September 2023
The Hong Kong Polytechnic University
ST305, 3/F, Ng Wing Hong Building,
Hung Hom,
Kowloon City, Hong Kong, Kowloon
If you have obtained HKDSE results as well as other qualifications (e.g. associate degree, higher diploma, diploma, certificate, etc.), either of which alone is sufficient to qualify you for consideration for admission to our schemes / programmes, you can apply either through JUPAS on the basis of HKDSE results or directly to PolyU on the basis of other qualifications. However, you can only choose to apply through one of these two routes for schemes / programmes offered under JUPAS in the same academic year. If you apply through JUPAS and to PolyU concurrently, your direct application to PolyU will NOT be considered.
GCE A-level / International A-level: GCE Advanced Level or International Advanced Level with passes in 3 AL, OR 2 AL and 2 AS subjects
International Baccalaureate (IB): A minimum score of 24 with at least grade 4 in 2 Higher Level subjects.
Non-local applicants are required to meet the following English language requirement:
A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test or 550 for the paper-based test; OR
An overall Band Score of 6 in the International English Language Testing System (IELTS).
*There may be different IELTS requirements depending on your chosen course.
PolyU ranks 65th in the QS World University Rankings and 79th in the Times Higher Education World University Rankings internationally.
