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What will I learn?

Programme Features

  • A non-government-funded honours undergraduate programme.
  • A full-time day programme normally completed in two years.
  • Equips students with the academic knowledge and advanced practical skills for marketing in various fields such as marketing management, marketing research and advertising, with a special focus on social entrepreneurship and digital marketing in an international context.

Programme Structure

This four-year undergraduate programme requires students to complete a total of 128 units, including 39 units of Major Core Courses, 21 units of Major Required Courses, 30 units of Major Elective Courses and 38 units of General Education courses.

Students with AD/HD qualifications will normally be admitted directly into the third year of study to complete the 66-unit programme in two years. In this connection, students are required to complete 15 units of Major Core Courses, 21 units of Major Required Courses as well as 30 units of Major Elective Courses.

Professional Recognition

Students would be exempt from one module and only have to pass two of the remaining modules to gain a Chartered Institute of Marketing (CIM) qualification at either level 4 and/or level 6, the Certificate in Professional Marketing and the Diploma in Professional Marketing respectively.

Study options

Full Time (4 years)

Tuition fees
HK$107,250.00 (10,89,496) per year
Students are required to complete 66 units in two years at HK $3,250 per unit

*Price shown is for indicative purposes, please check with institution

Start date

September 2022

Venue

Hong Kong Baptist University (HKBU) School of Business

Wing Lung Bank Building for Business Studies, Shaw Campus,

34 Renfrew Road,

Kowloon City, Hong Kong, Kowloon

Entry requirements

For students from United States

High School Graduation Diploma with one of the following: SAT Qualifications: Minimum score of 1,190 (out of 1,600) in new SAT or 1,650 (out of 2,400) in old SAT (minimum score of 550 in each of Critical Reading, Mathematics and Writing), and a sub-score on essay writing of no less than 8. Advanced Placement (AP): Grade 3 in at least two AP subjects, American College Test (ACT): Minimum composite score of 23 in ACT. Associate Degree (AD): Successful completion of one year's study in a full-time AD programme at a recognised US university/ community college, provided that the duration of the programme should be at least two years in full-time mode. Intersegmental General Education Transfer Curriculum (IGETC) in community colleges: Successful completion of IGETC with Grade C or above in each of the subjects. Applicants who apply for admission with overseas qualifications are expected to have received 12-year pre-university education with appropriate school-leaving qualifications. The following public examination results are recognized as meeting the English Language requirements stipulated by the University: TOEFL: Internet-based test (iBT) - Score: 79; or Paper-based test (PBT) - Score: 550; IELTS Academic: Overall Band 6.0; IGCSE First Language English: Grade C/ Grade 4; IGCSE English as a Second Language: Grade B/ Grade 5; IB: Grade 4 in: IB English a (Higher or Standard Level); or IB English B (Higher Level); or IB English Literature and Performance (Standard Level) OR Grade 5 in: IB English B (Standard Level).

For international students

To be eligible for admission, a candidate should hold

1. relevant Associate Degree (AD) from any of the local/overseas recognised institutions; or

2. relevant Higher Diploma (HD) from any recognised institutions.

Candidates who possess equivalent qualifications are to be assessed on a case-by-case basis.
Students are expected to complete all programme pre-requisites and GE courses in their AD/HD studies. Otherwise, they may have to complete additional units of study to make up for the programme pre-requisites and GE courses at the College of International Education (CIE), Hong Kong Baptist University.

The following public examination results are recognised as meeting the English Language requirements stipulated by the University:

  • TOEFL: Internet-based test (iBT) - Score: 79; or Paper-based test (PBT) - Score: 550
  • IELTS Academic: Overall Band 6.0
  • IGCSE First Language English: Grade C/ Grade 4
  • IGCSE English as a Second Language: Grade B/ Grade 5
  • IB: Grade 4 in: IB English A (Higher or Standard Level); or IB English B (Higher Level); or IB English Literature and Performance (Standard Level) OR Grade 5 in: IB English B (Standard Level)

*There may be different IELTS requirements depending on your chosen course.

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About Hong Kong Baptist University (HKBU) School of Business

HKBU School of Business is accredited by three of the world’s leading accreditation bodies – the AACSB, AMBA and EQUIS.

  • One of the oldest publicly funded schools in Hong Kong
  • Ranked in the top 25 Asia-Pacific business schools 2018
  • Partnerships with leading global universities
  • Has produced 20,000+ alumni

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