Programme Aims & Learning Outcomes

This unique interdisciplinary programme aims to enable students to synthesise technology, design, and business in the development of high-quality innovative products. It provides graduates with the fundamental knowledge, skills, techniques, and global insight needed to develop creative products that are competitively priced, meet international standards for quality, and can be successfully marketed. Graduates usually serve the community as professional design engineers, engineering designers or product innovation specialists. They are expected to play important roles in Hong Kong’s evolving industry, from ODM to innovative OBM, as they have the ability to:

• perform product-design engineering by considering market needs and technology and business constraints;
• apply scientific, mathematical and engineering knowledge and understanding of market trends and customer needs to analyse design engineering problems;
• manage product innovation and development; and
• master innovation entrepreneurship and develop their own businesses.

Programme Characteristics

The programme provides comprehensive education and training in design, development and analysis for engineering and product innovation, enabling graduates to synthesise product design, technology and business to produce successful new products that satisfy market needs. The programme adopts learning outcome-oriented, integrative and real-life design project-based teaching and learning approaches, helping students to develop their knowledge in engineering innovation, product development and marketing. We also help our students to develop their communication, teamwork innovation, project management and self-learning skills. Furthermore, students are given opportunities for extensive practical training through international or local attachments in professional design consultancy firms or industrial R&D departments for 2 to 6 months, to strengthen their ability to integrate knowledge into design engineering activities in a realistic industrial context. Thus, our graduates are equipped to play leading roles in the industry by virtue of their well-balanced education and practical training in design engineering innovation and product development.

In both programmes:

• we use a learning outcome-oriented teaching approach;
• students are required to complete Industrial Training and Work-Integrated Education; and
• students can also opt for summer placements in companies abroad, or in industry in Hong Kong or on the Chinese mainland.