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What will I learn?

Programme Aims & Learning Outcomes

Product design and development have become increasingly complex in recent years, due to decreasing time to market, increasing customer expectations, and growing global competition. Today, product engineers carry out product design and development tasks that go beyond functional or engineering design to incorporate consideration of aesthetic and business issues, product life-cycle design, and technologies. Therefore, there is an urgent need for product development professionals who are sufficiently innovative, knowledgeable, and skilful to synergise product development with design, technology, and business aspects to develop novel products with immediate market appeal.

To fulfil this need, the BEng(Hons) in Product Engineering with Marketing programme has the following aims and learning outcomes:

  • Provide integrated education and training for students on synergising product design, technology and business in new product development
  • Develop students’ knowledge of business development, strategic product planning, product marketing and management and help them understand how to apply this knowledge to the development of successful new products
  • Nurture graduates with excellent product design and development abilities who can interact with customers, industrial designers, production personnel, suppliers and vendors; understand market situations and competition environments; and identify market needs and seize opportunities by developing new products that satisfy customer and engineering requirements.

Programme Characteristics

The programme provides comprehensive education and training in the development of successful new products, enabling students to synthesise product design, technology, and business processes.

The integrative and problem-based teaching and learning approach of the programme develops students’ knowledge of product design, development and marketing and their communication, teamwork, management and self-learning skills. Graduates are equipped to play leading roles in the industry by virtue of their well-balanced education and practical training.

Which department am I in?

Faculty of Engineering

Study options

Full Time (4 years)

Tuition fees
HK$145,000.00 (14,72,978) per year
Application deadline

Expected March 2023

More details

Start date

September 2022

Venue

The Hong Kong Polytechnic University

ST305, 3/F, Ng Wing Hong Building,

Hung Hom,

Kowloon City, Hong Kong, Kowloon

Entry requirements

For students from United States

A minimum score of 24 with at least grade 4 in 2 Higher Level subjects. A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test or 550 for the paper-based test; OR An overall Band Score of 6 in the International English Language Testing System (IELTS).

For international students

Students must have completed Hong Kong Diploma of Secondary Education Examination (HKDSE) or equivalent in their countries.

GCE A-level / International A-level: GCE Advanced Level or International Advanced Level with passes in 3 AL, OR 2 AL and 2 AS subjects

International Baccalaureate (IB): A minimum score of 24 with at least grade 4 in 2 Higher Level subjects.

Non-local applicants are required to meet the following English language requirement:

A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test or 550 for the paper-based test; OR

An overall Band Score of 6 in the International English Language Testing System (IELTS).

*There may be different IELTS requirements depending on your chosen course.

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About The Hong Kong Polytechnic University

PolyU ranks 66th in the QS World University Rankings and 91st in the Times Higher Education World University Rankings internationally.

  • Recognised worldwide for its academic reputation
  • Enjoys impactful research practices in different fields
  • Boasts world-class facilities
  • Welcomes international students from over 30 countries

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