Master of Arts in Bilingual Corporate Communication

The Hong Kong Polytechnic University

Programme Aims

MA in Bilingual Corporate Communication (MABCC) aims to draw upon the strengths of CBS in language-mediated communication (LMC), sign-mediated communication (SMC), bilingual & cross-cultural communication as well as China studies to cultivate and equip students with attributes that are essential for a successful career in corporate communication.

These attributes include sophistication in the use and interpretation of language and signs, and good communicative sense about norm-variation in cross-culture exchanges, especially in the context of Greater China.

Characteristics

Graduates of this programme are expected to have:

Professional Competence

• a good understanding of the internal workings of LMC and SMC;
• a good sense of the within-culture and between-culture communicative norms and practices of the region; and
• a good knowledge of corporate expressiveness and corporate communication functions such as stakeholders relations, corporate-identity building and corporate branding.

Strategic Thinking

• a good grip of the intricacies related to LMC/SMC conducted in a bilingual, cross-cultural environment, particularly in the corporate context of the region.

Lifelong Learning Capability

• the ability to develop high-quality oral and written corporate messages in both Chinese and English; and
• the ability to conduct independent research using appropriate methods on a selected topic in corporate communication.

This unique language-cum-corporate communication Master’s programme, benchmarked against the best programmes in the world, is anchored upon the academic and professional strengths of the BCC team at the CBS Department in teaching and researching language mediated communication (LMC), sign-mediated communication (SMC), bilingual and cross-cultural communication as well as China studies to enable graduates with Anglo-Chinese bilingual attributes and skills who also possess corporate communication theories and practices to pursue successful careers in corporate communications/public relations and related disciplines in Greater China.

Programme Structure

Students are required to take 10 subjects (total 30 credits). Each student is required to take 4 Compulsory Subjects and 6 Elective Subjects with at least 2 subjects must be from the Bilingual Corporate Communication (BCC) Block. Three of the Elective Subjects can be replaced by the MABCC Supervised Project if the student successfully completed all Compulsory Subjects with an overall GPA of 3.0 or above and have obtained permission from the Programme Leader.