Master of Arts in Bilingual Corporate Communication




What will I learn?

Programme Aims

MA in Bilingual Corporate Communication (MABCC) aims to draw upon the strengths of CBS in language-mediated communication (LMC), sign-mediated communication (SMC), bilingual & cross-cultural communication as well as China studies to cultivate and equip students with attributes that are essential for a successful career in corporate communication.

These attributes include sophistication in the use and interpretation of language and signs, and good communicative sense about norm-variation in cross-culture exchanges, especially in the context of Greater China.


Graduates of this programme are expected to have:

Professional Competence

  • a good understanding of the internal workings of LMC and SMC;
  • a good sense of the within-culture and between-culture communicative norms and practices of the region; and
  • a good knowledge of corporate expressiveness and corporate communication functions such as stakeholders relations, corporate-identity building and corporate branding.

Strategic Thinking

  • a good grip of the intricacies related to LMC/SMC conducted in a bilingual, cross-cultural environment, particularly in the corporate context of the region.

Lifelong Learning Capability

  • the ability to develop high-quality oral and written corporate messages in both Chinese and English; and
  • the ability to conduct independent research using appropriate methods on a selected topic in corporate communication.

This unique language-cum-corporate communication Master’s programme, benchmarked against the best programmes in the world, is anchored upon the academic and professional strengths of the BCC team at the CBS Department in teaching and researching language mediated communication (LMC), sign-mediated communication (SMC), bilingual and cross-cultural communication as well as China studies to enable graduates with Anglo-Chinese bilingual attributes and skills who also possess corporate communication theories and practices to pursue successful careers in corporate communications/public relations and related disciplines in Greater China.

Programme Structure

Students are required to take 10 subjects (total 30 credits). Each student is required to take 4 Compulsory Subjects and 6 Elective Subjects with at least 2 subjects must be from the Bilingual Corporate Communication (BCC) Block. Three of the Elective Subjects can be replaced by the MABCC Supervised Project if the student successfully completed all Compulsory Subjects with an overall GPA of 3.0 or above and have obtained permission from the Programme Leader.

Which department am I in?

Faculty of Health and Social Sciences

Study options

Full Time (1 year)

Tuition fees
HK$168,000.00 (17,83,591) per year
HK $5,600 per credit

*Price shown is for indicative purposes, please check with institution

Start date

Expected September 2023


The Hong Kong Polytechnic University

ST305, 3/F, Ng Wing Hong Building,

Hung Hom,

Kowloon City, Hong Kong, Kowloon

Entry requirements

For students from United States

Applicants must have a Bachelor's degree from an institution that is recognized by PolyU. In addition, you must meet the entrance requirements that are specified by individual programmes. PolyU may accept equivalent qualifications. The decision is made on an individual basis. A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet based test or 550 for the paper-based test; OR An overall Band Score of at least 6 in the International English Language Testing System (IELTS).

For international students

A Bachelor’s degree from a recognised institution.

If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the following minimum English language requirement for admission purpose, unless otherwise specified by individual programmes concerned:

A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test or 550 for the paper-based test;
An overall Band Score of at least 6 in the International English Language Testing System (IELTS).

*There may be different IELTS requirements depending on your chosen course.


About The Hong Kong Polytechnic University

PolyU ranks 65th in the QS World University Rankings and 79th in the Times Higher Education World University Rankings internationally.

  • Recognised worldwide for its academic reputation
  • Enjoys impactful research practices in different fields
  • Boasts world-class facilities
  • Welcomes international students from over 30 countries

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