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What will I learn?

The programme aims to train students into communication specialists in various sectors of society. It emphasises the integration between principles and practices across diverse areas of communication research. Students learn to apply theory to real world situations in interpersonal, institutional, and social contexts.

Specifically, the programme is to achieve the following aims:

  • Train communication leaders and cultivate the ability to systematically evaluate communication and media problems;
  • Develop conceptual and analytical skills in applying advanced communication knowledge in students’ current or future careers; and
  • Educate individuals in new substantive areas in the field of communication.

The Program also features a variety of practical electives that deal with professional aspects of communication and prepare students for immediate job placement upon graduation. Apart from inviting top-notch practitioners to the classroom, we also take students on site to newsrooms, advertising agencies, government offices, and PR organizations beyond campus and Hong Kong to gain first-hand information and knowledge of the cutting edge of industry development. Students find these experiences exciting, rewarding and highly educational.

Programme Structure

Units Requirement 27 units

  • Required Courses 9 units
  • Elective Courses 18 units

Over the years, we have graduated several thousand students who have built successful careers in media, marketing, management, teaching and research, advertising, public relations, and civil service both locally, in mainland and elsewhere in the world. Whether you are new or have been here a while, you will find the learning environment at HKBU one with constant clash of ideas, abundant access to resources and research materials, latest media technology, camaraderie among fellow students, and personal attention from teaching and administrative staff.

Which department am I in?

School of Communication

Study options

Full Time (1 year)

Tuition fees
HK$145,000.00 (14,66,869) per year
Application deadline

Expected June 2023

More details

Start date

Expected September 2022


Hong Kong Baptist University

Kowloon Tong,

Kowloon City, Hong Kong, Kowloon

Entry requirements

For students from United States

Applicants should normally hold a Bachelor's degree for admission to a Taught Postgraduate degree programme; English Language Requirements: TOEFL - 550 (Paper-based), 79 (Internet-based); or IELTS (Academic): Overall Band at 6.5; or CET-6 (College English Test band 6): 450.

For international students

Applicants should possess a bachelor’s degree with honours from a recognised university or comparable institution.

Language Proficiency Requirement

Applicants whose first degree is obtained from an institution where the medium of instruction is not English should possess a minimum TOEFL score of 79 (internet-based test); or an overall band score of 6.5 in IELTS.


Relevant professional experience will be favourably considered.
Applicants should submit a 500-word essay in English outlining the applicant’s academic interests and objectives, and a sample of publication or research paper written by the applicant if any.

Application Deadline1st round: 31 Jan 2020, 2nd round: 30 Apr 2020, Final round: 15 Jun 2020 (non-local).

*There may be different IELTS requirements depending on your chosen course.


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