The programme aims to train students into communication specialists in various sectors of society. It emphasises the integration between principles and practices across diverse areas of communication research. Students learn to apply theory to real world situations in interpersonal, institutional, and social contexts.

Specifically, the programme is to achieve the following aims:

• Train communication leaders and cultivate the ability to systematically evaluate communication and media problems;
• Develop conceptual and analytical skills in applying advanced communication knowledge in students’ current or future careers; and
• Educate individuals in new substantive areas in the field of communication.

The Program also features a variety of practical electives that deal with professional aspects of communication and prepare students for immediate job placement upon graduation. Apart from inviting top-notch practitioners to the classroom, we also take students on site to newsrooms, advertising agencies, government offices, and PR organizations beyond campus and Hong Kong to gain first-hand information and knowledge of the cutting edge of industry development. Students find these experiences exciting, rewarding and highly educational.

Programme Structure

Units Requirement 27 units

• Required Courses 9 units
• Elective Courses 18 units

Over the years, we have graduated several thousand students who have built successful careers in media, marketing, management, teaching and research, advertising, public relations, and civil service both locally, in mainland and elsewhere in the world. Whether you are new or have been here a while, you will find the learning environment at HKBU one with constant clash of ideas, abundant access to resources and research materials, latest media technology, camaraderie among fellow students, and personal attention from teaching and administrative staff.