What will I learn?

Programme Aims

This programme starts with the fundamentals of applying analytical techniques on big data for decision supports of an organisation, and progresses to in-depth studies of various application domains.

Characteristics

Emphasises essential skills and knowledge of business analytics
Applies domains of business analytics
Covers theoretical knowledge and research findings of decision making using big data
Offers opportunities to apply theories to investigating and solving business problems
Focuses on the systematic training and development of skills and competence in business analytics
Enhances the ability to solve big data problems

Programme Structure

Programme Details

For the MSc, students complete 31 credits

4 Compulsory Subjects (3 credits each)
6 Elective Subjects (3 credits each)
1 Ethics Subject (1 credit)

4 Compulsory Subjects (3 credits each)
2 Elective Subjects (3 credits each)
1 Ethics Subject (1 credit)
the subject Research Methods (3 credits) and a Dissertation (9 credits)

Students may, on completion of 4 Compulsory Subjects and 3 Elective Subjects (21 credits), opt for the Postgraduate Diploma.

Areas of Study

The following is a summary of the areas of study.

Compulsory Subjects

Business Analytics
Business Intelligence and Decisions
Organisation and Management
Marketing Management

Elective Subjects

Applications of Decision Making Models
E-Commerce
Enterprise Resource Planning
Management Information Systems
Managing Operations Systems
Models for Decision Making
Research Methods
Social Media Marketing
Strategic Human Resource Management
Strategic Management
Technology Innovation and Management

Ethics Subject

Business Ethics

Which department am I in?

Faculty of Business

Study options

Full Time (1.5 years)

Tuition fees

HK$210,800.00 (22,35,182) per year

HK $316,200 per programme (HK $10,200 per credit)

*Price shown is for indicative purposes, please check with institution

Start date

Expected September 2024

Venue

The Hong Kong Polytechnic University

ST305, 3/F, Ng Wing Hong Building,

Hung Hom,

Kowloon City, Hong Kong, Kowloon

Entry requirements

For students from United States

Applicants must have a Bachelor's degree from an institution that is recognized by PolyU. In addition, you must meet the entrance requirements that are specified by individual programmes. PolyU may accept equivalent qualifications. The decision is made on an individual basis. A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet based test or 550 for the paper-based test; OR An overall Band Score of at least 6 in the International English Language Testing System (IELTS).

For international students

Applicants should have a Bachelor's degree or equivalent academic/professional qualifications, preferably with at least one year of relevant work experience.
Applicants, normally aged 27 or above, with other post-secondary qualifications and at least 6 years of work experience in industry, commerce or public administration, including 3 years in a managerial capacity, will also be considered.

If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the following minimum English language requirement for admission purpose, unless otherwise specified by individual programmes concerned:

A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test or 550 for the paper-based test; OR
An overall Band Score of at least 6 in the International English Language Testing System (IELTS).

*There may be different IELTS requirements depending on your chosen course.

About The Hong Kong Polytechnic University