Our cookies

We use cookies to offer you a better browsing experience with personalized content, relevant ads and enhanced functionalities. By allowing all you agree to the use of cookies as per the cookie policy and remember you can manage your preferences anytime.

What will I learn?

Programme Aims

This programme starts with the fundamentals of applying analytical techniques on big data for decision supports of an organisation, and progresses to in-depth studies of various application domains.

Characteristics

  • Emphasises essential skills and knowledge of business analytics
  • Applies domains of business analytics
  • Covers theoretical knowledge and research findings of decision making using big data
  • Offers opportunities to apply theories to investigating and solving business problems
  • Focuses on the systematic training and development of skills and competence in business analytics
  • Enhances the ability to solve big data problems

Programme Structure

Programme Details

For the MSc, students complete 31 credits

  • 4 Compulsory Subjects (3 credits each)
  • 6 Elective Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)

OR

  • 4 Compulsory Subjects (3 credits each)
  • 2 Elective Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)
  • the subject Research Methods (3 credits) and a Dissertation (9 credits)

Students may, on completion of 4 Compulsory Subjects and 3 Elective Subjects (21 credits), opt for the Postgraduate Diploma.

Areas of Study

The following is a summary of the areas of study.

Compulsory Subjects

  • Business Analytics
  • Business Intelligence and Decisions
  • Organisation and Management
  • Marketing Management

Elective Subjects

  • Applications of Decision Making Models
  • E-Commerce
  • Enterprise Resource Planning
  • Management Information Systems
  • Managing Operations Systems
  • Models for Decision Making
  • Research Methods
  • Social Media Marketing
  • Strategic Human Resource Management
  • Strategic Management
  • Technology Innovation and Management

Ethics Subject

  • Business Ethics

Which department am I in?

Faculty of Business

Study options

Full Time (1.5 years)

Tuition fees
HK $300,080 per programme (HK $9,680 per credit)
Application deadline

Expected April 2023

More details

Start date

September 2022

Venue

The Hong Kong Polytechnic University

ST305, 3/F, Ng Wing Hong Building,

Hung Hom,

Kowloon City, Hong Kong, Kowloon

Entry requirements

For students from United States

Applicants must have a Bachelor's degree from an institution that is recognized by PolyU. In addition, you must meet the entrance requirements that are specified by individual programmes. PolyU may accept equivalent qualifications. The decision is made on an individual basis. A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet based test or 550 for the paper-based test; OR An overall Band Score of at least 6 in the International English Language Testing System (IELTS).

For international students

  • Applicants should have a Bachelor's degree or equivalent academic/professional qualifications, preferably with at least one year of relevant work experience.
  • Applicants, normally aged 27 or above, with other post-secondary qualifications and at least 6 years of work experience in industry, commerce or public administration, including 3 years in a managerial capacity, will also be considered.

If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the following minimum English language requirement for admission purpose, unless otherwise specified by individual programmes concerned:

  • A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test or 550 for the paper-based test; OR
  • An overall Band Score of at least 6 in the International English Language Testing System (IELTS).

*There may be different IELTS requirements depending on your chosen course.

ADD TO MY FAVOURITES

About The Hong Kong Polytechnic University

PolyU ranks 66th in the QS World University Rankings and 91st in the Times Higher Education World University Rankings internationally.

  • Recognised worldwide for its academic reputation
  • Enjoys impactful research practices in different fields
  • Boasts world-class facilities
  • Welcomes international students from over 30 countries

Get in touch