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What will I learn?


The MSc Programme in Marketing and International Business draws on the department's high-quality teaching, active-research expertise, and industry-wide connections to enhance students' knowledge and skills in the field of marketing and international business. With an emphasis on the application of cutting-edge concepts, tools and techniques in the field of marketing and business management through a national and international context, the program aspires to provide a high-quality education that orientate business and non-business students to a career in marketing and international business fields through its balanced curriculum content design, liberal-art oriented small-class teaching, individualized personal advising system, and outcome-based learning assessments.

Aims of the programme

The MSc Programme in Marketing and International Business aims to:

  • Provide students with an opportunity to develop their knowledge and skills in specialist areas of marketing and international business;
  • Orientate students with diverse academic backgrounds with a critical awareness of contemporary strategic marketing and international business issues especially in China;
  • Enable students to apply relevant marketing and international business theories and techniques to addressing opportunities and problems faced by practitioners in Hong Kong and China;
  • Equip future business leaders with sound knowledge and skills needed in developing socially responsible and ethical strategies to deal with dynamic marketing and international business environments.

Learning Outcomes

LG 1: Students have a solid understanding of the theories and practices of marketing and international business.

LG 2: Students demonstrate a global outlook and an understanding of cultural diversity and their implications for marketing and management.

LG 3: Students analyze consumer and organizational buyer behavior and its implications for marketing strategy.

LG 4: Students have a solid understanding of international business concepts and trends and an ability to internationalize business models and practices.

LG 5: Students apply consulting skills to undertake international marketing decisions and operations.

Programme Structure

The programme is offered in full-time mode and requires the completion of a total of 30 credit hours, including NINE courses (6 required and 3 electives) with the normative study period of 10 months. The normal duration for the MSc programme is one year (ten months) full-time study, and the maximum duration is three years.

Professional Recognition

Graduates of the MSc in MIB are eligible for Associate Membership in the Chartered Institute of Marketing (CIM), the Hong Kong Institute of Marketing (HKIM), as well as the Hong Kong Management Association (HKMA). Completion of the programme also gives its graduates a further option of becoming a Full Member of these respective professional organisations after accumulating a minimum of three years' work experience in marketing.

Which department am I in?

Faculty of Business

Study options

Full Time (1 year)

Tuition fees
HK$180,000.00 (18,20,941) per year
Application deadline

Expected April 2023

More details

Start date

January 2023


Lingnan University

8 Castle Peak Road,

Tuen Mun, Hong Kong, New Territories

Entry requirements

For students from United States

Applicants should have a bachelor’s degree from a recognised tertiary institution; and An applicant whose degree is from a non-English-medium tertiary institution should obtain: IELTS: minimum acceptable score of 6.5 or TOEFL: minimum acceptable score of 550 (paper-based test) or 79 (internet-based test) or an equivalent score in a recognised test

For international students

An applicant for admission to the Master's Degree shall:

  • hold a relevant bachelor's degree with first or second class honours awarded by a tertiary education institution recognized for this purpose by the University; or have obtained an equivalent qualification; or have provided satisfactory evidence of academic and professional attainment. The equivalence of academic and professional qualification will be considered on a case-by-case basis.
  • attain a minimum score of 550 (paper-based test) or 213 (computer-based test) or 79 (internet-based test) in the Test of English as a Foreign Language (TOEFL), a band score of 6.5 or above in the International English Language Testing System (IELTS), or a score of 450 in the College English Test (CET) Band 6, or an equivalent score in a recognized test, or an equivalent qualification to prove his/her language proficiency which will be considered on a case-by-case basis.
  • Applicants with some working experience will be preferred.

Applicants with a bachelor's degree and who have studied Economics, Information Systems Management, and Statistics at University level are considered business-related degree holders. Applicants with a non-business first degree, and those without a course in Marketing or Economics have to complete a pre-entry bridging course prior to the start of the MSc programme.

The English language requirement is applicable only to applicants graduating from universities with a non-English medium of instruction. (Note: For an applicant with English test score just below the minimum specified above, such as a band score of 6.0 or above (but below 6.5) in IELTS or a score of 430 or above (but below 450) in CET Band 6, there is flexibility for the academic unit offering the programme to use interview or other means to decide and admit the applicant on a case-by-case basis.)

*There may be different IELTS requirements depending on your chosen course.


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