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What will I learn?

Programme Aims

This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in areas such as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.

Features

  • Equips students with sound knowledge and skills in marketing and related areas
  • Offers a comprehensive range of marketing electives
  • Covers applied marketing and leading-edge marketing practices and issues
  • Focuses on finding marketing opportunities and solving marketing problems in Hong Kong and mainland China

Characteristics

The programme provides an in-depth marketing context in which students have the opportunity to develop knowledge and skills in specialist areas of marketing activity. The breadth of the specialties can be strengthened through a wide range of marketing elective subjects. As members of the largest marketing faculty in Hong Kong, our staff pursue a full range of specialisations and research interests.

Programme Structure

Programme Details

To qualify for the MSc degree, students must obtain 31 credits as follows:

  • 4 Compulsory Subjects (3 credits each)
  • 6 Elective Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)

OR

  • 4 Compulsory Subjects (3 credits each)
  • 2 Elective Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)
  • the subject Research Methods (3 credits) and a Dissertation (9 credits)

Students may, on completion of 4 Compulsory Subjects and 3 Elective Subjects (21 credits), opt for the Postgraduate Diploma.

Core Areas of Study

The following is a summary of the core areas of study.

Compulsory Subjects

  • Consumer Behaviour
  • Introduction to Customer Value
  • Organisation and Management
  • Marketing Management

Electives Subjects

  • Brand Management
  • Business to Business Marketing
  • E-Commerce
  • International Management
  • Marketing Management in China
  • Marketing Strategy
  • Promotion and Advertising
  • Research Methods
  • Sales Management
  • Services Marketing
  • Social Media Marketing
  • Technology Innovation and Management

Ethics Subject

  • Business Ethics

Which department am I in?

Faculty of Business

Study options

Full Time (1.5 years)

Tuition fees
HK $275,280 per programme (HK $8,880 per credit)
Application deadline

Expected April 2023

More details

Start date

September 2022

Venue

The Hong Kong Polytechnic University

ST305, 3/F, Ng Wing Hong Building,

Hung Hom,

Kowloon City, Hong Kong, Kowloon

Entry requirements

For students from United States

Applicants must have a Bachelor's degree from an institution that is recognized by PolyU. In addition, you must meet the entrance requirements that are specified by individual programmes. PolyU may accept equivalent qualifications. The decision is made on an individual basis. A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet based test or 550 for the paper-based test; OR An overall Band Score of at least 6 in the International English Language Testing System (IELTS).

For international students

  • Bachelor's degree or equivalent academic/professional qualifications. There is no restriction on previous background - business, engineering, social sciences, natural sciences; humanities, law and others are all acceptable;
  • Priority is given to those with relevant work experience.

If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the following minimum English language requirement for admission purpose, unless otherwise specified by individual programmes concerned:

A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test or 550 for the paper-based test; OR

An overall Band Score of at least 6 in the International English Language Testing System (IELTS).

*There may be different IELTS requirements depending on your chosen course.

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About The Hong Kong Polytechnic University

PolyU ranks 66th in the QS World University Rankings and 91st in the Times Higher Education World University Rankings internationally.

  • Recognised worldwide for its academic reputation
  • Enjoys impactful research practices in different fields
  • Boasts world-class facilities
  • Welcomes international students from over 30 countries

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