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Master of Science in Marketing



What will I learn?

The Master of Science in Marketing programme offers a rigorous and cutting-edge learning experience to enhance student understanding in and consideration of best marketing strategy practices in today's fast-changing economy. It covers marketing trends, analytical frameworks and strategies in Hong Kong, Mainland China and Asia within the changing global context. The MSc(Mktg) programme is composed of three groups of modules including fundamentals and insights; current analytical tools; and integrative framework for managers.

Students need to complete a total of ten 6-credit courses, comprising five core courses (inclusive of one capstone course) and five elective courses. Up to two elective courses may be taken from other taught postgraduate programmes offered by the Faculty.

Career Development and Training

HKU Business School has a team dedicated to preparing our masters students for success in the world of work.

Leveraging our networks and resources, we aim to provide first-class career services that:

Help students explore and understand the industry sectors they are most interested in and evaluate options based on their profile and aspirations;
Help students develop a realistic career plan by facilitating the planning and execution of their personal career exploration and strategies; and
Help students enhance their skills, competencies and confidence necessary in the world of business.

We offer a diverse range of career development activities including:

  • Career development and training workshops on strategic interviewing, resume writing, personal branding, case interview and assessment centre preparation, networking skills, storytelling skills, and professional grooming, etc.
  • Individual (one-on-one) career coaching sessions
  • Alumni, professional bodies and executive sharing sessions
  • Recruitment talks
  • Career portal
  • HKU Business School Career Fair
  • Online tools and resources: Graduates First (aptitude test bank), LinkedIn Premium and LinkedIn Learning, Facebook Blueprint (free vouchers to sit certification exams)
  • Skills-based training: Bloomberg Terminal, WIND, Google Garage and Python

We also value partnerships, and work tirelessly to reach out to the community and corporate, both locally and in the wider region, for all forms of collaboration, particularly for knowledge sharing and talent acquisition. Many of the related events and job opportunities are exclusive to HKU Business School masters students.

Which department am I in?

HKU Business School

Study options

Full Time (1 year)

Tuition fees
HK$330,000.00 (34,51,883) per year
Upon receiving the admission offer, candidates will be required to arrange a deposit of HK $85,000 to confirm their acceptance. The balance will be payable in 2 instalments over one academic year
Application deadline

Expected December 2022

More details

Start date

Expected September 2023


The University of Hong Kong

MG 14, Ground Floor, Main Building,

The University of Hong Kong, Pokfulam,

Southern, Hong Kong, Hong Kong Island

Entry requirements

For students from United States

To be eligible for admission to the courses leading to a taught postgraduate qualification, a candidate: shall hold a Bachelor's degree of this University or a qualification of equivalent standard from this University or another comparable institution accepted for this purpose. English Language Requirements: TOEFL (Test of English as a Foreign Language): a score of 550 or above in the paper-based TOEFL; or a score of 213 or above in the computer-based TOEFL; or a score of 80 or above in the internet-based TOEFL; or IELTS (International English Language Testing System) - A minimum overall band of 6 with no subtest lower than 5.5; or GCE (General Certificate of Education) - Grade C or above; or IGCSE (International General Certificate of Secondary Education) - Grade C or above; or Cambridge Test of Proficiency in English Language - Grade C or above.

For international students

  • A recognised Bachelor's degree or equivalent;
  • Statements from two referees; and
  • A TOEFL/IELTS* score if you are not from an English teaching university.​

(*A minimum score of 550 (paper-based test) or 80 (internet-based test) in TOEFL, or a minimum overall band of 6 with no subtest lower than 5.5 in IELTS is required.)

*There may be different IELTS requirements depending on your chosen course.


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