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It is a one-year full-time programme offered by the Department of Marketing in collaboration with the Academy of Visual Arts (AVA), Hong Kong Baptist University.
Curriculum
The MScMCE programme has 18 units of core taught courses (incl. 3 units for a Creative Service-Learning Project), 9 units of elective taught courses, and 3 units for a required overseas field trip.
Trends of Creativity
Master of Science (MSc) in Marketing for the Creative Economy (MScMCE) rides on two rising trends in the markets:
The rapid expansion of the creative economy in recent years (e.g., advertising, arts and crafts, music, design, video, computer games, interactive media)
The trend of applying arts and cultural elements in business operations in industry practices (e.g., arts malls, music entertainment).
Art x Marketing
It provides an interdisciplinary platform to nurture "Art x Marketing" talented individuals who are capable of managing, operating, administering, and promoting creative initiatives, projects, and policies within a globally competitive ecology by providing the necessary expertise in business and marketing to excel in this field.
*Price shown is for indicative purposes, please check with institution
Expected September 2023
Hong Kong Baptist University (HKBU) School of Business
Wing Lung Bank Building for Business Studies, Shaw Campus,
34 Renfrew Road,
Kowloon City, Hong Kong, Kowloon
A Bachelor degree from a recognised university, or equivalent. Although a bachelor degree in economics or related areas is not a pre-requisite for admission, the applicant is expected to possess the knowledge of microeconomics and macroeconomics, with some training in mathematics (especially in calculus and linear algebra) and statistics.
Proof of English proficiency is required for applicants whose first degree were obtained from non-English-medium institutions. This can be fulfilled by obtaining a minimum TOEFL iBT score of 79; or a minimum of 6.5 in IELTS; OR other equivalent qualifications.
*There may be different IELTS requirements depending on your chosen course.
The HKBU School of Business is strategically located to address major global business developments, with abundant scholarships available.
