Our cookies

We use cookies to offer you a better browsing experience with personalized content, relevant ads and enhanced functionalities. By allowing all you agree to the use of cookies as per the cookie policy and remember you can manage your preferences anytime.

What will I learn?

The programme, jointly offered by the School of Communication and the School of Business, aims to nurture confident and competent professionals in media management. Taking advantage of the expertise of the faculty of both Schools, the programme integrates state-of-art knowledge about media and management in its programme design for the education of media professionals for leadership in media industry. Graduates of the programme will be equipped with an integrated knowledge of the mass communication process and various aspects of its management and business administration in the Greater China region and beyond. They are expected to be able to work in key management posts in the media industry and be well prepared for career advancement to leading positions in the media sector in the global information age. Those interested in further pursuit of either media studies or management will find the degree a solid foundation for further development.

The design of the programme curriculum illustrates how theory and research can be applied to real world media and management issues and problems. The programme is to achieve the following aims:

  • Develop professionals’ conceptual and analytical skills in applying state-of-the-art media and management research knowledge;
  • Discipline media professionals with leadership and management acumen;
  • Cultivate media professionals to become executive leaders in the media industry; and
  • Lay a foundation for those interested in further advanced studies in media or management.

Programme Structure

Units Requirement 28-30 units

  • Required Courses 12 units
  • Elective Courses 12 units
  • Application Project (Optional; can be replaced by two electives.) - 4-6 units

Which department am I in?

School of Communication

Study options

Full Time (1 year)

Tuition fees
HK$145,000.00 (14,66,869) per year
Application deadline

Expected June 2023

More details

Start date

Expected September 2022


Hong Kong Baptist University

Kowloon Tong,

Kowloon City, Hong Kong, Kowloon

Entry requirements

For students from United States

Applicants should normally hold a Bachelor's degree for admission to a Taught Postgraduate degree programme; English Language Requirements: TOEFL - 550 (Paper-based), 79 (Internet-based); or IELTS (Academic): Overall Band at 6.5; or CET-6 (College English Test band 6): 450.

For international students

Applicants should possess a bachelor’s degree with honours from a recognised university or comparable institution.

Applicants whose first degree is obtained from an institution where the medium of instruction is not English should possess a minimum TOEFL score of 79 (internet-based test); or an overall IELTS band score of 6.5.


  • Professional experience would be preferred.
  • Applicants should submit a 500-word essay in English outlining their academic interests and objectives, and
  • A sample of publication or research paper written by the applicant, if any.

Application Deadline1st round: 31 Jan 2020, 2nd round: 30 Apr 2020, Final round: 15 Jun 2020 (non-local).

*There may be different IELTS requirements depending on your chosen course.


Get in touch