CUHK Business School offers rigorous research-based graduate programs including the Master of Philosophy (MPhil) and Doctor of Philosophy (PhD) programs, which aim to provide students with an excellent opportunity to work with a high-quality international faculty and share research ideas with top-class students from diverse backgrounds in an environment that encourages intellectual stimulation and research innovation.

Fields of Specialization

The Department of Marketing’s research places strong emphasis on the cross-cultural and international dimensions of marketing, especially those related to Hong Kong and the Chinese Mainland. Faculty members have diversified research interests that encompass the following areas:

1. Service Marketing
Major focuses include service quality, channel management and the integration of marketing, human resource management and operations in service organizations.

2. China Marketing
Following the launch of China's open door policy in 1979, Hong Kong has assumed an important ‘gateway’ position in China trade. The open door policy also provides fruitful opportunities for faculty members interested in studying issues related to China marketing.

3. Sociocultural Aspects of Marketing
Marketing involves both technical and social elements. Whereas the technical elements are universally applicable irrespective of time and place, the social elements are market-specific and manifest the cultural peculiarities of a society at large. Consequently, consideration of the impact of sociocultural factors upon marketing is important in the formulation of strategies, and receives close research attention from marketing scholars.