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MSc in Marketing The Chinese University of Hong Kong

Hong Kong


Course info


Spearhead the marketing revolution

The MSc in Marketing is the first of its kind in the region which incorporates tradition and technology, intuition and analytics, local ideas and a global vision. Our well-designed curriculum provides the in-depth knowledge and first-hand experience you need to thrive in an internet-driven economy. Guided by a mission to reinvent the art of marketing, this pioneering programme equips aspiring marketing experts with skills to win in the age of the empowered consumer.

Real industry experience

You will learn to apply advanced analytical techniques for effective decision-making, and gain experience in designing and executing marketing campaigns, both locally and internationally. You will also work on real marketing projects with prominent companies in Hong Kong.

Two marketing concentrations

You can specialise in Managerial Marketing, which focuses on branding, advertising and PR, and multinational campaigns, or Big Data Marketing. This trains you in the science and engineering of digital and database marketing, so you can learn to harness the power of big data for competitive advantage.

Learn in an innovative environment

World-class educators and professionals

Our faculty members are recognised as top scholars and educators in the industry, many of whom are MBA professors and have more than 10 years of teaching experiences. We also invite thought leaders and industry experts from renowned organisations as guest lecturers.

Pioneering learning facilities

The Marketing Engineering Lab is the first of its kind in the world and was built in collaboration with IBM. Using the lab’s state-of-the-art analytics software, you will learn how to extract valuable insights from real-time data and craft tailored marketing messages to maximise customer engagement.

Holistic development

We offer a variety of self-discovery and character-building activities designed to develop your soft skills. Equipped with teamwork, negotiation and leadership skills, you can successfully manage marketing campaigns in a wide range of companies and cultures.


Succeed with in-demand expertise

Equipped with specialist skills in management or big data analysis, vital for the digital marketing era, you will be primed for a variety of roles in the industry of your choice.

A high percentage of our graduates find employment in the marketing, IT, consulting and banking, and finance industries, while others go into sales, analytics, e-commerce and other sectors.

We have built strong relationships with renowned employers, from Accenture and AIA to Tencent and Unilever.

Key Stats

  • 28% work in Hong Kong
  • 69% work in Mainland China
  • 31% go on to careers in IT or e-commerce marketing

Course options

Here are the different ways in which you can study MSc in Marketing.

Full Time (1 year)

Tuition fees

HK$250,000.00 (23,59,500) per year




The Chinese University of Hong Kong


Sha Tin, Hong Kong, New Territories

Entry requirement for international students

Applicants must satisfy one of the following:

  1. graduated from a recognized university and obtained a Bachelor's degree, normally with honors not lower than Second Class; or
  2. graduated from an honors programme of a recognized university with a Bachelor's degree, normally achieving an average grade of not lower than "B" ; or
  3. completed a course of study in a tertiary educational institution and obtained professional or similar qualifications equivalent to an honors degree.

To fulfill the University’s minimum English language requirements for admission to postgraduate programmes, applicants should have:

obtained a degree from a university in Hong Kong or taken a degree programme of which the medium of instruction was English; or

achieved scores in the following English Language tests2 as indicated:

  • TOEFL: 550 (Paper-based)/79 (Internet-based);
  • IELTS (Academic): 6.5;
  • GMAT (Verbal): Band 21; or

obtained a pass grade in other English language requirements equivalent to HKDSE or

obtained a recognized professional qualification, provided that the examination was conducted in English.

* Please check with your chosen school for the exact entry requirements for your programme.

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