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What will I learn?

Programme Objective

The M.S.Sc. in Advertising is a one-year full time or two-year part-time taught programme that aims at training professionals at higher levels for the Hong Kong advertising and marketing communications industry. The curriculum is designed to help students acquire strategic, innovative, managerial, creative and analytic skills that are required of practitioners who plan, integrate and implement successful advertising and marketing communications campaigns and activities.

Graduates of the programme are expected to take up key positions within advertising agencies or advertisers’ offices, and contribute to the development of the advertising and marketing communications industry in Hong Kong as well as the greater China region.

CURRICULUM DESIGN

Our range of immersive programmes and courses seek to equip you with the necessary knowledge and skills to lead change. We seek to create lasting value by unlocking the full potential of your people by transforming them into change agents and lifelong learners. We offer a range of immersive programmes and intensive courses for students, professionals and executives. They are designed across different areas of specialization, choose one that fits you.

LEARNING OUTCOME

  • Students will have in-depth and critical insight on the relationship between advertising and society
  • Students will be legally and ethically responsible decision makers for media and creative strategies guided by theoretical research
  • Students will deploy creative ideas to solve challenges in life and business
  • Students will acquire necessary skills and experience to take on the challenge of the vibrant advertising and marketing communications industry
  • Students will acquire strategic, innovative, managerial, creative and analytic skills that are required of practitioners who plan, integrate and implement successful advertising campaigns

Which department am I in?

Faculty of Social Science

Study options

Full Time (1 year)

Tuition fees
HK$162,000.00 (16,45,672) per year
Start date

Expected September 2022

Venue

The Chinese University of Hong Kong

Shatin,

Sha Tin, Hong Kong, New Territories

Entry requirements

For students from United States

Applicants must have a graduated from a recognized university and obtained a Bachelor's degree, normally with honours not lower than Second Class; or graduated from an honours programme of a recognized university with a Bachelor's degree, normally achieving an average grade of not lower than "B"; or completed a course of study in a tertiary educational institution and obtained professional or similar qualifications equivalent to an honours degree. English Language Requirements: TOEFL: 550 (Paper-based)/79 (Internet-based); IELTS (Academic): 6.5; GMAT (Verbal): Band 21.

For international students

Applicants must satisfy one of the following:

  • graduated from a recognized university and obtained a Bachelor's degree, normally with honors not lower than Second Class; or
  • graduated from an honors programme of a recognized university with a Bachelor's degree, normally achieving an average grade of not lower than "B" ; or
  • completed a course of study in a tertiary educational institution and obtained professional or similar qualifications equivalent to an honors degree.

The English Language Proficiency Requirement is as follows:

  • possess a pass grade in English in one of the following examinations: H.K. Advanced Level Examination (AS Level), H.K. Higher Level Examination, CUHK Matriculation Examination, General Certificate of Education A-Level/ AS-Level; or
  • achieve Level 4 or above in the English subject of the Hong Kong Diploma of Secondary Education (HKDSE) examination; or
  • have a degree from a university in Hong Kong or have taken a degree programme of which the medium of instruction was English; or
  • submit a minimum TOEFL score of 550 (or computer-based of 213 or above, or internet-based score of 79) or a minimum IELTS score of 6.5.

*There may be different IELTS requirements depending on your chosen course.

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