BA in Commerce and Marketing

Budapest Metropolitan University

Marketing is essential in every aspect of life – we are surrounded by brands which influence our decisions, and in certain situations we can only succeed if we learn how to sell our personal brand. Commerce and Marketing provides fundamental business and economic knowledge that offers an unrivalled range of potential directions of career and further training. Students can develop their skills during practical trainings in groups with the guidance of recognized industry experts through tasks provided by leading companies. The areas of marketing, PR, advertising and communication are all open highways for our graduates.

SPECIALIZATION

• European marketing
• Global commercial management
• Coventry Specialization

CAREER OPPORTUNITIES

• expert working for the commerce and marketing departments of multinational and national companies
• expert working for advertising and PR agencies
• manager of start-up businesses
• executives or marketing professional of small and medium enterprises
• expert in the non-profit sector

MAIN TOPICS

Principles of marketing, Business economics, Commerce and trade, Management and organization, International economics, Integrated marketing communication, Market research, Advertising and media planning, Public relations theory and practice, Digital marketing, International business transactions, Project management, Operations management