Pathway + Bachelor

Bachelor of Business in Digital Marketing SE416

Ireland

11

1

What will I learn?

This course equips students with the applied skills and knowledge needed to pursue a career in a variety of areas such as commercial activity, entrepreneurship, public service, government and the not-for-profit sector. The course is structured around four key pillars – management, finance/economics, business technology and marketing.

Course Structure

In the first two years you will explore the fundamentals of business, with some electives in Year 2. After two years, students decide on their chosen area of specialism in either Business or Business with Digital Marketing. Depending on your choice and your areas of interest there are also electives are available in Commercial Law, Fund Accounting and Economics.

In Year 3, you will also undertake a professional work placement where you will put your learning into practice and gain practical experience in a field of interest to you.

The Business stream is focused around four key pillars - management, finance/economics, business technology and marketing. Specially focused modules, such as fund accounting, are targeted at students interested in a career in financial services, while practical modules in digital applications and computerised accounting enhance employability skills. Students also have opportunities to develop their own business ideas through the development of business plans and through the entrepreneurship module.

With the Digital Marketing specialism, you will have the opportunity to work with students and staff from a design background to find creative solutions to marketing issues. You will study digital media design and have the opportunity to work in a digital marketing organisation as part of your final year.

What will I be able to do when I finish the course?

A business degree prepares you for a broad range of industries and career opportunities. The flexibility of the degree allows for a diverse array of employment prospects, giving you

skills in critical thinking, communication, leadership, problem-solving, and understanding complex systems, which are applicable in all sectors. Graduates have the necessary knowledge and skills to work in organisations requiring specialised digital marketing skills.

Below are some industries and jobs that a business graduates find employment:

Finance, including financial services, insurance and investment fund organisations.
Marketing, Advertising, and Public Relations
Public sector and Non-Profit Organisations
Entrepreneurship and Start-ups
Accountancy
Investment Funds
Retail and Sales
Human Resource Management
Education and Teaching
Supply Chain and Logistics
Technology
Tourism and Hospitality

In addition, past graduates from the Business with Digital Marketing specialism have also worked in professional areas such as Digital Marketing, SEO, Social Media, Content Strategy, Product Management, Web Design/Development, Data Analysis UX/UI Design, Brand Strategy, Influencer Marketing and CRM.

Which department am I in?

Department of Business

Study options

Full Time (3 years)

Tuition fees
€14,000.00 (12,65,937) per year

*Price shown is for indicative purposes, please check with institution

Start date

Expected September 2025

Venue

SETU Wexford Campus

Summer Hill Road,

Wexford,

Y35 KA07, Leinster, Republic of Ireland

Entry requirements

For international students

Year 1 entry:

Candidates for year 1 entry to our Bachelor Degree programmes must hold a high school completion certificate that comes in at level 5 on the Irish National Framework of Qualifications. All candidates must have completed 12 years of full-time education prior to applying for entry to SETU Carlow. All subjects on the High School Completion Certificate must be successfully passed, with good grades.

Advanced Entry:

SETU Carlow welcomes applications from students who have completed some studies at higher level at other institutions and who wish to transfer onto a Bachelor degree programme at SETU Carlow.

English Language Requirements:

IELTS: 5.5 IELTS(minimum of 5 IELTS in each component)

TOEFL Internet Based test (iBT): 70 (min score of 15 in each component)

TOEFL – Computer Based Test: 196 (min score of 15 in each component)

Cambridge Certificate in Advanced English: Grade C

Duolingo English Test (DET): 90

English Test for Academic and Professional Purposes (ETAPP): B2+

GCE O-Level English: Grade C

GCSE English: Grade C

Pearson Test of English Academic (PTE): 50

Test of Interactive English (TIE): B2+

TOEFL Paper Based Test: 550

TOEIC: 605

Irish Leaving Certificate: Ordinary Level O6

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by this university

South East Technological University (SETU) offers below pathways course for this subject

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About South East Technological University (SETU)

SETU offers an inclusive campus environment where students make lifelong friends while reaching academic goals.

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  • Programmes in business, law, humanities, sport and science
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