Bachelor of Arts (Hons) Business Management UOW Malaysia KDU Penang University College

Business and Management looks at the overall direction and strategic aspects of an organization. A great number of CEOs are business degree holders. Business studies take a look at risk and the challenges that are thrown in an ever changing global landscape. Business students have to act on data driven information in these times of economic uncertainty and change.

The Business programme strongly features experiential learning, which provides you with practical problem solving skills. Our students participate in real application including our Enterprise scheme, where students can apply their knowledge and skills in a practical way. The delivery of our Business programmes is campus and digitally based. KDU is extremely proud of its ability to generate internships and its international and local connections into industry.

In this specially tailored programme, students will not receive only one degree but two bachelor degree awards, especially from two leading institutions of higher learning. Students can also enjoy an option to study abroad which is available in their last year of studies at the University of Lincoln campus in the UK.

Graduates of a dual award degree program receive a degree award from both UOW Malaysia KDU Penang University College and our partner university. A dual award degree program constitutes completion of a single program of study and is differentiated from a double–degree.

SPECIALISATION

Entrepreneurship

E1 Entrepreneur Finance

E2 Entrepreneurial Marketing

E3 Entrepreneurship

E4 Venture Creation

Marketing

M1 Branding

M2 Strategic Marketing Planning

M3 Marketing Communications 1

M4 Marketing Communications 2