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Bachelor of Mass Communication (Hons) (Public Relations and Marketing) Taylor's University



Course info


This degree programme provides a strong PR and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, Strategies and execute their marketing plans. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – propassion Communication.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions.

This programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.

Future Careers

When you’ve successfully completed this programme, you could embark on any of these exciting careers, including:

  • Brand Manager
  • Campaign Director
  • Corporate Affairs Manager
  • Corporate Communication Manager
  • Foreign Affairs Officer
  • Market Researcher
  • Public Relations & Marketing Consultant
  • Public Relations Consultant
  • Publicist
  • Strategy Planning Manager

Course options

Here are the different ways in which you can study Bachelor of Mass Communication (Hons) (Public Relations and Marketing).

Full Time (3 years)

Tuition fees

Approximate Total Fees: USD $26,778


Mar, Aug


Taylor's University

Lakeside Campus,

No.1 Jalan Taylor's,



47500, Malaysia

Entry requirement for international students

Entry requirements may vary from country to country. Students are required to complete international academic qualification equivalent to Malaysian STPM, SAM/SACE, A Levels, CPU and International Baccalaureate (IB) or equivalent.

IELTS: Band 5.0

TOEFL: 34 (Internet Based Test)

Pre-University / Diploma: Completed Pre-U / Diploma that was conducted in English

* Please check with your chosen school for the exact entry requirements for your programme.

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