Study how digital media affect communication between companies and their (potential) customers and other stakeholders. Consider the possibilities that these resources offer for internal communication. With a wide range of electives available to you, you can become an all-round communication specialist, or specialize yourself in marketing communication, internal communication or corporate communication. This is a track of MSc Communication and Information Sciences.

Program and courses

With the MSc track Business Communication & Digital Media you will become an expert on communication issues in the area of business communications and digital media.

Learn about the principles of modern marketing communications and how to analyze and manage social media interactions.

Study the ways to improve the image of an organization, understand the impact of rapidly changing internet and digital media technologies on business communications, and find out how to make user-friendly websites or deal with conversations in the social media.

Choose from a wide variety of electives in the field of Communication and Information Sciences. Become all-round or specialize yourself in the field of marketing communication, internal communication or corporate communication.

Career prospects

Upon graduating you will have obtained the following title (as stated on your diploma): MSc Communication and Information Sciences, Business Communication and Digital Media.

As a Master of Science with a specialization in Business Communication and Digital Media, you will be able to analyze internal and external communications, and to act as a consultant on social media marketing, marketing communications, branding, negotiation strategies, corporate social responsibility, web care, and social media at work.