Executive Master of Arts in Imagineering

Breda University of Applied Sciences

In a creative economy there is a growing need for high level professionals who can create and innovate value from the experience perspective. This English-taught master’s programme in Imagineering is designed as a methodology for that new ‘outside-in enterprise logic’.

The Master’s programme in Imagineering focuses on the specific concept of designing for organizational emergence using the imagination to involve other stakeholders as co-designers of the future. The Master’s programme offers you a deeper theoretical insight in issues of organizational design in the context of enterprise logic transformation. It enables you to develop analytical, pro-active, problem-solving attitudes and design-skills towards these issues.

This Executive Master Imagineering is designed for professionals who are responsible for strategic matters. We also offer a regular Master Imagineering.

After your master

This master's programme is accredited by the Accreditation Organisation of the Netherlands and Flanders (NVAO). Graduates will receive the official degree title of Master of Arts.

Aim of the programme

The Executive Master Imagineering is designed for professionals who are responsible for strategic matters, e.g. innovation managers, marketing managers, communication managers, human resources managers, general directors and entrepreneurs. The programme has been set up to educate business innovation oriented professionals to become imagineering experts who:

• understanding conditions in which organizations may require a design intervention;
• increasing awareness of multiple ways for orchestrating organizational development;
• developing the personal competencies needed to design an imaginative narrative for adaptive management;
• reflexive understanding of your own approaches and responses to development.

The programme corresponds to a total of 60 ECTS, including the dissertation.

The programme consists of three phases. In the first phase: Strategic Innovation, you will learn how to turn the DNA of an organisation into an experience concept. The second phase: Organisational Transformation, deals with the implementation of the new concept and management of changes. In the third and final phase you will graduate by writing a business report, a project and a practical inspirational guide.

Different modes of delivery - including lectures, guest lectures by industry leaders and scientists, seminars and workshops - are fully integrated in order to provide a varied and stimulating learning environment.