Executive Master of Arts in Media Innovation

Breda University of Applied Sciences

In close cooperation with international partners, Breda University of Applied Sciences has developed the executive master in Media Innovation which provides you with in-depth knowledge of digital media processes and bridges the gap between theory and practice in media studies.

The guiding principle of this programme is that successful media innovations are often not brand new, but rather, they build on existing, recognisable elements. These elements, codes, are the building blocks that can be found in any media product.

In this master, we shed light on these building blocks from different theoretical perspectives. And, once you understand the codes behind a media product, you can make new connections. This is how you arrive at new concepts that are innovative and future-oriented.

The Executive Master Media Innovation starts in February with some twenty participants enrolling every year. In the current structure, with ten sessions of 2.5 days and sufficient self-study in the period between these sessions, students can obtain a Master of Arts degree within one year.

Every day, people in the commercial media industry aim to design creative and original media products that are profitable, technologically refined, and that engage their audiences in completely new ways. This means that media products are much more than just creative ideas. They are the result of a collective effort in which knowledge about ICT and programming, media theory, communication studies, marketing and business is linked together.

The executive master in Media Innovation is part of the programme plan of Media Perspectives and will be taught at the heart of the Hilversum Media Park. Media Perspectives is a platform for media & innovation, focusing on business, tech, content, data and talent.

The programme covers 12 months and it comprises

Specialisation:

• Innovation

Innovation in the creative media industry is a hot topic in many countries. Up until now, however, there is a persistent gap. Innovators have not yet been successful in establishing an integral academic approach that is directly relevant to the digital media industry. In close cooperation with international partners, Breda University of Applied Sciences therefore has developed this executive master's programme, which will bridge the gap between theory and practice in digital media studies.

• Focus

The guiding principle of this programme is that successful media innovations are often not brand new, but rather, they build on existing, recognisable elements. These elements, codes, are the building blocks that can be found in any media product. In this master, we shed light on these building blocks from different theoretical perspectives. And, once you understand the codes behind a media product, you can make new connections. This is how you arrive at new concepts that are innovative and future-oriented.

• Theory as a design tool

Next to the delivery of top class post-graduates, the purpose of this executive master’s programme Media Innovation is to give media professionals the ability to ‘bring something new into use’. In their final project, students will develop, prototype and (pre-)produce media innovations. To enable this, Breda University of Applied Sciences has built up an international network of researchers and media professionals demonstrating the ability to put original ideas into use within their respective fields of knowledge.