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What will I learn?

This MA programme offers a critical exploration of social media within contemporary networked societies and trains students to work with (big) data in a responsible way. Social media have changed the fabric of everyday life and society. This has had important implications for how we inform ourselves, with whom we connect and in which ways, how we organize our daily lives, and how we perform as citizens. Knowledge of the ways these quickly emerging communication infrastructures are fundamentally transforming society is indispensable. At a time when intensive data-gathering and analysis is key for companies and governments, this MA programme’s theoretical approach to social media and their data-driven impact on society helps students in understanding and reflecting on critical issues in order to respond to current societal transformations. From a practical perspective, students are trained to investigate social media data in the context of social, political and economic change.

International students who have chosen to start a program at the Faculty of Arts in Groningen in september may even be more unsure of what their future holds in the short term. Travel might be complicated, and visa-regulations may have altered.

Job prospects

This track leads to positions in data analysis, market research, marketing, communication and public relations, consultancy, entrepreneurship, policy advice.

Which department am I in?

Faculty of Arts

Study options

Full Time (18 months)

Tuition fees
€13,500.00 (10,90,468) per year
Application deadline

Expected June 2023

More details

Start date

Expected September 2022

Venue

University of Groningen

Broerstraat 5,

Groningen,

9712 CP, Netherlands

Entry requirements

For students from United States

Applicants must have Bachelor's degree. Additional requirements English: A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level C1 (B2 for no more than two components). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180.

For international students

Students with a BA degree from a University for Applied Sciences (HBO) cannot apply directly for the MA Media Studies track in Social Media & Society.

Additional requirements English (also for pre-master applicants): A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level C1 (B2 for no more than two components). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180.

*There may be different IELTS requirements depending on your chosen course.

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