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What will I learn?

Become a highly trained marketing analyst: gather and analyze big data using the latest techniques and methods available, to provide management with critical marketing insights and opportunities about online and otherwise.

Program and courses

Improve marketing decision-making using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way.

Strong links with business practice: what you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.

Outstanding track record of students and staff. Learn to use the latest marketing models and methods available to gather data and draw conclusions taught by some of the leading experts in the field. Teachers have won multiple innovation- and best teaching awards.

Opportunity to pursue a dual degree in collaboration with one of our foreign partner universities.
In the first semester of the regular program, Marketing Analytics students can also apply for the following on top of programs:

* The Extended Master, which adds a traineeship of half a year to the regular Master's program.
* The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner.

Typical courses are:

  • Research in Social Media
  • Customer Analytics
  • Market Assessment
  • Experimental Research

Career prospects

With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the job you want in Marketing Analytics. Choose from a diverse range of positions, such as Market Researcher, Big Data Analyst, or Consumer Behavior Analyst.

Which department am I in?

School of Economics and Management

Study options

Full Time (1 Year)

Tuition fees
€14,600.00 (11,79,321) per year
Start date

Expected August 2022

Venue

Tilburg University

Warandelaan 2,

TILBURG,

Noord-Brabant,

5037, Netherlands

Entry requirements

For students from United States

Other English Language Requirements: TOEFL with a minimum score of 575 (paper-based) / 233 (computer-based).

For international students

You must have a solid academic basis in the following areas in order to qualify for the Master's in Marketing Analytics program:

  • Mathematics and Statistics (18 ECTS)
  • Organization (12 ECTS)
  • Management (12 ECTS)
  • Finance or Accounting (12 ECTS)
  • Marketing and more specifically the courses Marketing, Marketing Research and Consumer Behavior (12 ECTS)
  • Academic training (24 ECTS)

The GMAT test is a compulsory qualitative admission requirement for this program

The required minimum GMAT score for applicants is 550.

English language proficiency:

You need to demonstrate proficiency in English by submitting the results of either:

  • TOEFL (internet based) with a minimum score of 90 overall and a minimum score of 22 on individual parts of the test.
  • Academic IELTS with a minimum score of 6.5 overall and a minimum score of 6.0 on individual parts of the test.
  • Cambridge English test results: C1 advanced (formerly CAE) or C2 proficiency (formerly CPE). For both C1 and C2, we accept a score of A, B or C.
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