Get oriented towards the practice of a marketing manager. Gain a detailed and state of the art view on the 4 P’s of marketing: price, promotion, place, and product - both in an offline as well as in an online context. In addition, marketing analytics courses provide you an excellent toolbox to analyze and interpret the consumer and business market.

Program and courses

With Marketing Management, you will become an expert on analyzing and interpreting consumer and business markets with:

Outstanding track record of students and staff. The Best Thesis Award at the Dutch Marketing Awards 2016 and 2017 has been won by one of our Marketing Management students. Multiple teachers have won innovation- and best teaching awards.

Strong connection with business practice. Business challenges, company guest lectures, and actual business cases ensure a strong connection between marketing theory and practice. You acquire the latest ideas from academic research along with insights, techniques, tools and procedures that are used in commercial practice.

Opportunity to pursue a double degree in collaboration with one of our foreign partner universities.

In the first semester of the regular program, you can also apply for the following advanced programs:

The Extended Master, which adds a half year traineeship to the regular master's program.

The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner.

Typical courses are:

Brand Management

Marketing Communication

Marketing Channel Marketing

Strategic Marketing Management

Career prospects

With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the marketing job you want. You will be able to choose from a diverse range of positions, such as product/brand manager, online marketer, or sales manager.