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What will I learn?

Get oriented towards the practice of a marketing manager. Gain a detailed and state of the art view on the 4 P’s of marketing: price, promotion, place, and product - both in an offline as well as in an online context. In addition, marketing analytics courses provide you an excellent toolbox to analyze and interpret the consumer and business market.

Program and courses

With Marketing Management, you will become an expert on analyzing and interpreting consumer and business markets with:

Outstanding track record of students and staff. The Best Thesis Award at the Dutch Marketing Awards 2016 and 2017 has been won by one of our Marketing Management students. Multiple teachers have won innovation- and best teaching awards.

Strong connection with business practice. Business challenges, company guest lectures, and actual business cases ensure a strong connection between marketing theory and practice. You acquire the latest ideas from academic research along with insights, techniques, tools and procedures that are used in commercial practice.

Opportunity to pursue a double degree in collaboration with one of our foreign partner universities.

In the first semester of the regular program, you can also apply for the following advanced programs:

The Extended Master, which adds a half year traineeship to the regular master's program.

The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner.

Typical courses are:

Brand Management

Marketing Communication

Marketing Channel Marketing

Strategic Marketing Management

Career prospects

With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the marketing job you want. You will be able to choose from a diverse range of positions, such as product/brand manager, online marketer, or sales manager.

Which department am I in?

School of Economics and Management

Study options

Full Time (1 Year)

Tuition fees
€14,600.00 (11,79,321) per year
Start date

Expected August 2022


Tilburg University

Warandelaan 2,



5037, Netherlands

Entry requirements

For students from United States

Other English Language Requirements: TOEFL with a minimum score of 575 (paper-based) / 233 (computer-based).

For international students

You must have a solid academic basis in the following areas in order to qualify for the Master's in Marketing Management program:

  • Economics (12 ECTS)
  • Management (12 ECTS)
  • Finance or Accounting (12 ECTS)
  • Mathematics and Statistics (12 ECTS)
  • Marketing and more specifically the courses Marketing and Consumer Behavior (12 ECTS)
  • Academic training (24 ECTS)

The GMAT test is a compulsory qualitative admission requirement for this program

The required minimum GMAT score for applicants is 550.

English language proficiency:

You need to demonstrate proficiency in English by submitting the results of either:

  • TOEFL (internet based) with a minimum score of 90 overall and a minimum score of 22 on individual parts of the test.
  • Academic IELTS with a minimum score of 6.5 overall and a minimum score of 6.0 on individual parts of the test.
  • Cambridge English test results: C1 advanced (formerly CAE) or C2 proficiency (formerly CPE). For both C1 and C2, we accept a score of A, B or C.

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