In our creative economy there is a growing need for high level professionals who can encourage innovation and growth from the experience perspective. In the Master Imagineering you will learn how to work on business or product innovation by using the power of imagination.

As an imagineer you work on business or product innovation by using the power of imagination. In this professional master’s programme you will learn how to do this. During your course of study you will develop a proactive and analytical attitude. You will develop the knowledge and skills to shape and change an organisation and you will learn how to innovate and guide creative processes.

Nowadays, people are driven much more by values of self-expression rather than those of rudimentary survival. They have a deep need to make sense of their lives in ways that are unique and personal. One of the most distinct ways in which this is manifested, is the new individual’s consumption and participation pattern, by means of their choices they create their own identity.

New consumption patterns

Business organisations continue to answer these new consumption patterns with the standard logic of traditional enterprise. This logic, called managerial capitalism, helped businesses to be successful in the past century. At present, the chasm between today’s individuals and today’s commercial organisations leads to a so-called transaction crisis. The fundamental changes in the nature of consumption today will be tomorrow’s changes in the nature and purpose of business. This change will affect the underlying logic of capitalism itself and it will pave the way for major transformations within the enterprise logic of many organisations.

Deeper theoretical insight

The programme offers you a deeper theoretical insight in issues of organisational design in the context of enterprise logic transformation. It enables you to develop analytical, proactive, problem-solving attitudes and design-skills towards these issues. Next to this, you develop knowledge and skills required to design and implement professional advice in an organisational and cross-cultural setting.

The programme consists of three phases. In the first phase: Strategic Innovation, you will learn how to turn the DNA of an organisation into an experience concept. The second phase: Organisational Transformation, deals with the implementation of the new concept and management of changes. In the third and final phase you will graduate by writing a business report, a project and a practical inspirational guide.

Different modes of delivery - including lectures, guest lectures by industry leaders and scientists, seminars and workshops - are fully integrated in order to provide a varied and stimulating learning environment.

After your master

Graduates of the Master Imagineering generally find employment in innovation related positions, marketing and branding roles or as a business consultant.

Graduates of the Master Imagineering generally find employment in innovation related positions, marketing and branding roles or as a business consultant.

Examples of titles our alumni currently hold are:

• specialist Policy and Innovation at one of the largest energy suppliers in the Netherlands
• manager Strategic Brand Innovations at a world renown leader in software
• project assistant at one of the leading consultancy companies in Europe
• programme management officer at a renowned Dutch bank
• assistant head of Corporate Identity Europe at an international automobile supplier from Germany
• consultant co-creation at an up-and-coming agency
• specialist Social Care and Monitoring at an up-and-coming agency