Would you like to learn more about how digital media processes work and how they are constructed? Then choose the Master Media Innovation programme after completing your bachelor’s and learn how to come up with new groundbreaking concepts.
This professional master’s programme has been developed in collaboration with international media partners. Successful media innovations are often not brand new, mostly they build on existing elements, which can be found in any media product. In this master, we shed light on these elements from different theoretical perspectives and teach you how to make new combinations.
Every day, people in the commercial media industry aim to design creative and original media products that are profitable, technologically refined, and that engage their audiences in completely new ways. This means that media products are much more than just creative ideas. They are the result of a collective effort in which knowledge about ICT and programming, media theory, communication studies, marketing and business is linked together.
Innovation
Innovation in the creative media industry is a hot topic in many countries. Up until now, however, there has been a persistent gap. Innovators have not yet been successful in establishing an integral academic approach that is directly relevant to the digital media industry. In close cooperation with international partners, Breda University of Applied Sciences therefore has developed this master's programme, which will bridge the gap between theory and practice in digital media studies.
Focus
The guiding principle of this programme is that successful media innovations are often not brand new, but rather, they build on existing, recognisable elements. These elements, codes, are the building blocks that can be found in any media product. In this master, we shed light on these building blocks from different theoretical perspectives. And, once you understand the codes behind a media product, you can make new connections. This is how you arrive at new concepts that are innovative and future-oriented.
International network
Next to the delivery of top class post-graduates, the purpose of the Master Media Innovation is to give media professionals the ability to ‘bring something new into use’. In your final project, you can develop, prototype and (pre-)produce media innovations. To enable this, we have built up an international network of researchers and media professionals demonstrating the ability to put original ideas into use within their respective fields of knowledge.
The Master Media Innovation is an international programme with lecturers from across academic and commercial communities in the field of digital media. The programme has a unique, multidisciplinary approach. It will train you to acquire analytical skills and teach you to look beyond the surface of digital media and distinguish crucial digital processes. Furthermore, it will teach you to transform analytical insights into the building blocks by means of which you can design tomorrow’s media products.
The programme covers 12 months and it comprises
After your master
The Master Media Innovation offers you the required qualifications for international managerial, consultancy or strategic positions, such as: e-commerce manager, interactive marketer, creative consultant, digital strategist and creative brand strategist.
Expected September 2023
Breda University of Applied Sciences
Mgr. Hopmansstraat 2,
BREDA,
Noord-Brabant,
4817 JS, Netherlands
If you want to apply to this master's programme, you should have a bachelor’s degree in the field of Business Administration, Media Studies, Communication Studies, ICT, or another media-related field. Eligible candidates will be invited for an interview.
Apart from educational background and language skills, criteria for admission are also personal qualities and motivation. Work experience in any field is preferred, though a study-related work experience (e.g. work placement) may be accepted as an alternative. Depending on your test results, work experience and the field of study of your first degree, an additional course may be required for admittance to the programme. Shortlisted candidates will be called for an intake interview.
You will also be required to demonstrate sufficient results of one of these tests:
