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What will I learn?

What determines human behaviour? How can we change people's behaviour? What motivates us as people? In the Master's specialisation in Behaviour Change, you will learn how to examine behaviour influencing in a scientific manner and you will learn how to apply this knowledge to practical situations.

Master's specialisation in Behaviour Change: something for you?

You will gain profound insight into the driving force behind people's motivation.
You will be trained to become an expert in behaviour change.
You will have the opportunity to apply all your knowledge and skills to solve an actual behaviour change problem in the professional field.
Your prospects as a graduate psychologist are quite diverse, ranging from commercial clients to government agencies or charities.

What will you learn?

In this Master’s specialisation, you will learn to reflect on the various ways in which behaviour can be changed: through conscious intentions, by changing habits, by adapting to norms and values or by adapting the environment. You will learn to develop suitable interventions and influence strategies and learn how to test and improve their effectiveness.

Career prospects

Behaviour is being increasingly examined in different areas within various organisations and companies. These are developments that bode well for your future professional prospects. Furthermore, successful completion of this programme will provide you with the opportunity to work in a wide range of areas and professions.

Graduates have found work in many different professions, e.g. as advertising or marketing expert (both online and offline), information officer, communication consultant, project manager, researcher, prevention expert, health promoter or policy officer in local, provincial or national government. You could also consider doing a government or corporate traineeship.

A number of alumni have successfully established their own specialist behaviour change consulting firm or research agency. One of these alumni is Kirsten Ruitenberg. Watch the video and listen to what Kirsten has to say about her company Novi Mores.

Which department am I in?

Faculty of Social Sciences

Study options

Full Time (1 year)

Tuition fees
€16,000.00 (13,07,190) per year
Start date

Expected September 2022

Venue

Radboud University

Houtlaan 4,

NIJMEGEN,

Gelderland,

6525 XZ, Netherlands

Entry requirements

For students from United States

A completed Bachelor's degree in related area, which is equivalent to a Dutch WO Bachelor. A proficiency in English: In order to take part in this programme, you need to have fluency in both written and spoken English. Non-native speakers of English without a Dutch Bachelor's degree or VWO diploma need one of the following: A TOEFL score of 577 (paper based) or 90 (internet based); An IELTS score of 6.5; Cambridge Certificate of Advanced English (CAE) or Certificate of Proficiency in English (CPE) with a mark of C or higher.

For international students

If you have obtained (or will obtain) a Bachelor’s (or Master’s) degree in Psychology from a research university outside the Netherlands, then you are admissible if your degree includes:

Statistics and Data Analysis (at least 15 EC, i.e. 420 study hours) and the statistical package SPSS. Subsequently, you are able to execute basic statistical analyses such as t-test, F-tests, correlations, regression analyses, analyses of variance and chi-square tests.
Methods of psychological research (at least 20 EC, i.e. 560 study hours). Subsequently, you are able to distinguish different types of validity and tests for reliability and to evaluate the quality of different types of research design.
Social Psychology and Work/ Organisational/ Occupational Psychology at a Bachelor’s level (at least 30 EC, i.e. 840 study hours).
At least one empirical research project with substantial quantitative data and statistical analyses that resulted in an individually written report in APA-style.

Proficiency in English

In order to take part in this programme, you need to be proficient in both written and spoken English. Students without a Bachelor's degree wherein the language of instruction was English, need to have obtained one of the following certificates before the enrolment deadline (you will not be needing these certificates when you apply at Radboud University):

TOEFL iBT: ≥ 100, subscores ≥ 22
IELTS Academic: ≥ 7.0 overall, subscores ≥ 6.5
Cambridge C1 Advanced or C2 proficiency: C or above

Application Deadline: Non-EU/EEA students - 1 April; EU/EEA students - 1 May (recommended deadline for assistance with finding housing) and 1 July (final application deadline).

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