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What will I learn?

The MSc Business Administration - Strategic Innovation Management (MSc BA SIM) deals with these challenges. It considers the whole strategic process of managing innovations within companies and between companies. The programme is structured around the following four topics: (1) where does innovation come from; (2) how can a firm organise its activities for innovation; (3) how and with whom should a firm cooperate to maximise innovation; and (4) how can firms capture value from innovation? In doing so, the aim of this programme is to teach students how to manage a firm's innovation activities, to help turn ideas into profitable new processes, products, services and business models.

The MSc BA SIM is a strongly research-oriented programme since all our courses are designed and taught by a small group of top academic researchers. By introducing students to the state-of-the-art in academic research, the aim of the programme is to give students the necessary tools to properly understand, evaluate and solve real-life cases, and to conduct their own research.

The programme focuses on a singular issue: how can innovation be managed to create a sustainable firm? We explore this topic in an open and lively learning environment, which combines our staff, students and expert practitioners, to prepare our graduates for a career in a world increasingly demanding innovation.

The programme ensures high quality education that meets both the AACSB and EQUIS standards, which only one percent of universities reach worldwide.

Job prospects

With the ever increasing demand for innovation, your perspectives as an MSc BA SIM graduate are bright.

A large number of our graduates have gone on to careers managing innovation. We have graduates who work as business developers and innovation managers, working with innovation within the firm; as strategic consultants, advising the firm on their innovation processes; as bankers, evaluating firms and their innovations; and as policy advisors, working on stimulating innovation at the regional, national, and international levels.

A large number of our students have, however, also opted for more general positions. Many of our graduates, for example, now work as general managers, strategists, or consultants, across a range of well-known firms and multinationals, and a number of our graduates have started their own companies. Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued on the labour market.

Which department am I in?

Faculty of Economics and Business

Study options

Full Time (12 Months)

Tuition fees
€15,000.00 (12,25,490) per year
Application deadline

Expected October 2022

More details

Start date

Expected September 2022


University of Groningen

Broerstraat 5,


9712 CP, Netherlands

Entry requirements

For students from United States

Applicants must have Bachelor's degree. Additional requirements English: A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level C1 (B2 for no more than two components). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180.

For international students

To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management.

IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); C1 Advanced, C2 Proficiency (with minimum score 180); University of Groningen Language Centre Test (Speaking B2, Writing C1).

*There may be different IELTS requirements depending on your chosen course.


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