Our cookies

We use cookies to offer you a better browsing experience with personalized content, relevant ads and enhanced functionalities. By allowing all you agree to the use of cookies as per the cookie policy and remember you can manage your preferences anytime.

What will I learn?

People have ever more choices in the things they buy. Reaching customers in such a competitive environment has become an art in its own right, requiring not just navigating a milieu of competing products and services but also the sheer volume of digital distractions. Strategic Marketing responds to this challenge by placing marketing management, innovation development, and marketing analytics in the context of building and maintaining customer relationships in the information age. All the while the stress of the programme is on creating real value for customers as an essential part of that relationship.

A strategic marketer is a people-person, literally and figuratively: you must build relationships with customers and reach them on an emotional level. You should have strong interpersonal skills and enjoy working in a team. A successful strategic marketer also has the ability to look at old problems in a new way, meaning that you should be flexible and willing to try new approaches. Though you should ideally have previous experience in statistics and/or psychology, this is not essential to be a success in the programme.

In the master programme, fundamental theoretical insights will be validated in state-of-the-art managerial contexts. Therefore, we welcome students who are open to acquiring sound academic knowledge and methodological training and who are willing to test these insights in small or large projects, case studies or real-life applications.

Your future

As a Strategic Marketing graduate, you'll be sought after by a wide range of companies. Your advanced knowledge of marketing theories and techniques coupled with your business and managerial skills will make you highly employable. In addition, your ability to work as part of an international team and to communicate across different levels of an organisation will make you an ideal partner in strategic marketing discussions.

Career prospects

As a Strategic Marketing graduate, you can work in many different types of organisations, including:

  • consulting firms
  • B2C and B2B companies
  • large multinationals
  • research institutes or departments
  • industry and manufacturing
  • business services and consulting
  • FMCG
  • information technology and services
  • government
  • financial services
  • retail
  • telecom
  • media
  • medical
  • travel
  • research

Which department am I in?

School of Business and Economics

Study options

Full Time (1 Year)

Tuition fees
€13,800.00 (11,14,701) per year
Statutory fee for this programme is € 2,083
Start date

Expected September 2022


Maastricht University

Minderbroedersberg 4-6,



6211, Netherlands

Entry requirements

For students from United States

Applicants must have a BSc or an equivalent diploma in a related field to Data Science and Knowledge Engineering. Related fields are: Mathematics, Computer Science or Artificial Intelligence.English language requirements: IELTS test: minimum score 6.5; TOEFL test: internet-based minimum score 90; TOEFL test: paper-based minimum score 575; TOEIC listening and reading (720) and speaking and writing (310); Cambridge [Advanced (CAE) Grade C (scale 180-184), First Certificate in English (FCE) Grade A (scale 180-184), First Certificate in English (FCE) Grade B (scale 176-179)].

For international students

Graduates from university's bachelor’s programme are eligible for assessment by the Board of Admission. They are required to pass a GMAT/ GRE test.

English language requirements:

Applicants must have a TOEFL score of 575 in paper-based and 233 in computer-based and A Cambridge certificate: C or higher for the CAE (Certificate in Advanced English).


Get in touch