The master's specialisation Economic and Consumer Psychology makes you an expert in the field of the psychological determinants of economic and consumer decision making (e.g., why people buy certain products or services).

The Leiden programme in Economic and Consumer Psychology has a core curriculum with a focus on the integration of psychological and economic theories and practice. The programme provides students with in-depth knowledge of the field by emphasizing general principles that underlie economic and consumer behaviour.

Questions that will be studied include: How do consumers decide what to buy? How rational are our choices? How do we sell our own products and ideas to others?
As economic behaviour overlaps to a large extent with social behaviour, this master's specialisation has a lot to offer in answering these questions.

Reasons to choose Economic and Consumer Psychology at Leiden University:

• You will widen your outlook on a subject that is and always will be relevant: consumer behaviour.
• You will be a top candidate for functions in the marketing or advertisement business.
• After graduation, you will be able to offer a new and refreshing perspective in the developments within the commercial sector. This means that as an Economic and Consumer Psychologist, you can add a lot of expertise to interdisciplinary workgroups.

Career prospects

The master's specialisation in Economic and Consumer Psychology trains students for a wide range of positions in public or private organisations, including: policy researcher, communication consultant, marketing professional, public relations officer, market research analyst, advertising researcher, etc

Skills after graduation

• After completing the master's specialisation Economic and Consumer Psychology, you will:
• be able to carry out academic research in the field of Economic and Consumer Psychology.
• have thorough knowledge of the subjects that might be of use for theories on Economic and Consumer Psychology.
• have specific knowledge of measurement tools in Economic and Consumer Psychology, as used for instance in social dilemma’s, social influence, persuasion, decision making, and behavioural change.
• have specialised knowledge with respect to methods in Economic and Consumer Psychology, for instance in social dilemma’s, social influence, persuasion, decision making, and behavioural change.
• be able to reflect critically on the ethical aspects of professional conduct.