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What will I learn?

Our academic Pre-master Strategic Business Management and Marketing (SBM) grants direct access to the Master of Science programmes in business related programmes at our academic partners and to our own Master of Science Leisure and Tourism Studies.

This pre-master is open for all of our fourth-year students, third-year students who follow a fast track and students of other institutes. After completion, you have direct access to the Master of Science programmes in business related programmes at the universities of Amsterdam, Maastricht, Tilburg, Brussels or Warwick and to our own Master of Science Leisure and Tourism Studies.

The academic Pre-master Strategic Business Management and Marketing trains you for entrepreneurship in the European market, but also in doing scientific research in the sector of your choice, for example the tourism and leisure industry, the sports and cultural sector, the hospitality and facility industry, the media and creative industries, public-sector involved in destination development or the traffic, mobility, transport or logistics sector.

You are requested to find a company to do your scientific research for within a sector of your own choice and within a country of your own choice. Breda University of Applied Sciences has a strong international network, so we can help you in finding a suitable place.

This programme covers 12 months and is made up of two main phases:

Phase 1 Pre-master’s courses (42 ECTS)

Pre-master’s courses (42 ECTS)

Business Qualitative and Quantitative Methods and Applied Statistics (12 ECTS)
Socio-psychological Analysis of Consumer Behaviour (3 ECTS)
Operations, Human Resource Management, Quality and Financial Management (9 ECTS)
International Strategic Marketing, Marketing Communications, CRM and E-commerce (12 ECTS)
Research Practical and academic skills (6 ECTS)

Phase 2 Final Research Project (33 ECTS)

Fieldwork in a sector of your choice and in a country of your choice. Examples of sectors are: the tourism and leisure industry, the sports and cultural sector, the hospitality and facility industry, the media and creative industries, public-sector involved in destination development or the traffic, mobility, transport or logistics sector. Research practical and individual professional coaching by academic staff Support in academic skills.

The Final Research Project is the core of this international business pre-master’s programme. To reach master’s level, we assure that the level of the research project is sufficiently academically challenging. Of course, you will receive a great deal of support in order to achieve this level.

The academic Pre-master Strategic Business Management and Marketing is a one-year, full-time programme. The total study load is 75 ECTS. To give you an idea: 1 ECTS = approximately 28 hours a week. This one-year pre-master replaces the last year of study at Breda University of Applied Sciences.

We offer you a small-scale study environment as the number of students involved in this pre-master are limited. For questions on the content of the programme, lecturers can be easily reached. Besides, the Programme Coordinator is available to help with day-to-day issues. If you wish to discuss personal problems that may be affecting your life as a student, you can turn to the student counsellor.

Number of participants:
Maximum of 15 - 30 students.

Study options

Full Time (1 year)

Tuition fees
Information not available
Start date

Expected September 2022

Venue

Breda University of Applied Sciences

Mgr. Hopmansstraat 2,

BREDA,

Noord-Brabant,

4817 JS, Netherlands

Entry requirements

For students from United States

If you want to apply for this programme, you should have a professional bachelor’s degree, preferably a Bachelor of Business Administration, for example, in the field of tourism management, leisure management, hotel management, economics, commerce, general management or finance. You will also be required to demonstrate sufficient results of one of these tests: CAE, Cambridge Advanced Certificate with a minimum sub score for Speaking of 169; CPE, Certificate of Proficiency in English with a minimum sub score for Speaking of 169; IELTS test (minimum overall band score of 6.0, and minimum subscore of 6.0 for speaking); TOEFL test (minimum score of 80 internet-based, and minimum subscore of 20 for speaking).

For international students

  • You have completed secondary school.
  • Three years of professional bachelor's programme in business-related studies (successfully completed = 180 ECTS). This means that you are not allowed to be behind academically the moment you embark on this track. Also short track students can apply.

You will also be required to demonstrate sufficient results of one of these tests:

  • CAE, Cambridge Advanced Certificate with a minimum sub score for Speaking of 169
  • CPE, Certificate of Proficiency in English with a minimum sub score for Speaking of 169
  • IELTS test (minimum overall band score of 6.0, and minimum subscore of 6.0 for speaking)
  • TOEFL test (minimum score of 80 internet-based, and minimum subscore of 20 for speaking)
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