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What will I learn?

The research-master program in marketing is an in-depth study program focused on cutting-edge research in marketing using state-of-the-art techniques. In all our research, real world, business relevance is a core value. Our program trains you in applying advanced marketing theories and methods to approach these real-life marketing problems that companies face nowadays.

The program is structured in two phases:

a two-year Research Master (RM) and a three- to four-year PhD phase

Career opportunities

Research master graduates from the marketing program are well-qualified for both academic and professional positions in the public and private sector.

Some of our research-master students embark on a 3-year Ph.D. and become professors in marketing – not only in the Netherlands, but also abroad. With their research, discoveries, and insights – expressed through writing, speaking, and teaching – they help shape the business world.

Many graduates from the research master program in marketing proceeded in our PhD program, after which they have been offered excellent positions not only by leading universities in the Netherlands (Rotterdam School of Management, RU Groningen, TU Eindhoven), but also in the United States (University of Rochester, Penn State University), Europe (Cologne, Leuven, etc.) and Australia (University of South Australia). Alternatively, advanced research positions at leading international firms have been offered to research master graduates that went back to industry.

Others opt for advanced marketing research jobs with international companies and consulting firms like GfK, Deloitte or Accenture. Each year, GfK hires several of our research master students as Business Analysts or Consultants Consumer Insights because of their outstanding training in state-of-the-art marketing research techniques.

Which department am I in?

School of Economics and Management

Study options

Full Time (2 Years)

Tuition fees
€14,600.00 (11,79,321) per year
Start date

Expected August 2022


Tilburg University

Warandelaan 2,



5037, Netherlands

Entry requirements

For students from United States

Other English Language Requirements: TOEFL with a minimum score of 575 (paper-based) / 233 (computer-based).

For international students

Educational background/diplomas

When applying for admission to the Research Master's program in Business or Economics, you need to have completed / will complete before the end of the academic year:

An academic Bachelor's or Master’s degree program in economics, econometrics or business studies or another relevant field that is deemed a quantitative equivalent to the previous education profile.

You have completed your previous degree with an excellent GPA (top 10% of your class).

International diploma holders

If you hold an international university diploma, it is compulsory to submit your GRE General Test ór GMAT test score.
Applicants must belong to the 10% best test takers of either the quantitative part of the GRE, or the total score of the GMAT.
The test result must not be older than two years.

English language proficiency

An adequate knowledge of English is required, to be demonstrated with one of the following test results:

  • Academic IELTS (minimum of 7.0 overall and no components less than 6.5)
  • TOEFL (min. paper-based: 600, internet-based: 100)
  • Cambridge Certificate of Advanced English (CAE) with a min. level of B
  • Cambridge Certificate of Proficiency in English (CPE)

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